Experiential Graphic Design

The Wayfinding Handbook

Honor Award
The Wayfinding Handbook, Princeton Architectural Press, Two Twelve

Where am I? What can I do here? Where can I go from here? Consciously or not, we ask such questions every day as we navigate the places and spaces of our lives. Whether we find ourselves in a museum, hospital, train station, park, or street in an unfamiliar city, we depend on systems of visual, audible, and tactile cues not only to lead the way, but also to keep us safe. They are the fundamental questions of wayfinding—a process that encompasses both the experience of choosing a path within a built environment and the set of design elements that aid in such a decision.

Two Twelve

15 Seconds of Fame

Merit Award
15 Seconds of Fame, American Eagle Outfitters, R/GA

Hundreds of thousands of people visit Times Square every day, taking photos of themselves in one of the greatest landmarks in the world. And countless numbers of people come to New York to become famous and leave their mark. With those insights, American Eagle Outfitters created a one-of-a-kind experience for customers at their flagship store in Times Square. They asked R/GA to create an engaging retail experience that would be unique in the Times Square environment and specific to their audience.

R/GA

Aleph

Merit Award
Aleph, IUAV University of Venice, Sara Poli, Silvia Cervellin, Matteo Ferraro, Margherita Rubini

Aleph was designed as the main project for the 2008 Type Design course taught by Leonardo Sonnoli in the Graduate Visual and Multimedia Design Program at IUAV, the University of Venice. The objective of the course was to design a site-specific typographic installation that conveyed the mood of a piece of literature.

Sara Poli, Silvia Cervellin, Matteo Ferraro, Margherita Rubini

Bikeway Belém

Merit Award
Bikeway Belém, Lisbon Seaport (APL), EDP, Lisbon City Hall, P-06 Atelier, Global Landscape Architecture

The goal of the Bikeway Belém project was not only to define and provide wayfinding guidance for the new 7,362-meter bike route along the river Tagus in the center of Lisbon, but to energize the diverse urban spaces that it traverses.

P-06 Atelier, Global Landscape Architecture

Christian Dior Temporary Store

Merit Award
Christian Dior Temporary Store, Christian Dior Couture, Gensler

While Christian Dior readied its 57th Street, Manhattan, store for renovation, a temporary store was opened slightly further uptown to serve its customers while the flagship was under construction. The Gensler design team was given two months to create a unique space that Christian Dior wanted to celebrate its fashion heritage, but in a very contemporary way.

The design approach retained existing signature elements with a modern twist, leveraging the fashion house’s rich history and archive of images while reinterpreting the space’s existing architectural elements in a fresh way.

Gensler

Docks en Seine

Merit Award
Docks en Seine, Icade, Nicolas Vrignaud

Docks en Seine is a new fashion and design-focused development on the Left Bank, part of ongoing urban renewal efforts in Paris’ 13th arrondissement. Architects Jakob + MacFarlane (Paris) designed an arresting green metal pipe structure that envelops an existing 1907 concrete warehouse. The warehouse serves as the project’s circulation, linking various spaces such as a fashion school, cafes, restaurants, and a bookstore.

Nicolas Vrignaud

Grey Group

Merit Award
Grey Group, Pentagram

A creative company needs an innovative workspace. For Grey Group, one of the largest marketing communications companies in the world, a move to new, state-of-the-art headquarters in the former International Toy Center in the Flatiron District, a New York design hub, symbolized a renewed commitment to creativity.

Pentagram Design

Hand to Hand

Merit Award
Hand to Hand, PRINT IT!, María de Ros, Daniel Loewe

What could be more universal than the language of pointing hands? That was the premise of two separate “Hand to Hand” wayfinding/art installations, one staged in an old building in Madrid’s city center and the other held as part of Barcelona’s ExpoHogar, a biannual fair of interior design and decoration.

María de Ros, Daniel Loewe

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