Experience Design

Mark VanderKlipp

Mark is the founder of Conduct Experience.

Mark VanderKlipp has been a design professional for 30 years. Twenty four of those years were with Corbin Design, an environmental graphic design firm that specializes in wayfinding systems for healthcare, higher education and civic clients.

Corbin Design
Michigan

Ed Hofmann

Edwin L. Hofmann is associate vice president of design at Limited Brands and a founding member of the Victoria’s Secret store design team. In close cooperation with the company management, Hofmann defines and develops cutting-edge branding strategies, which are then translated into riveting, emotionally loaded flagship store concepts. Hofmann and his team were recently responsible for creating the Victoria’s Secret flagship stores in New York, Chicago, and Hawaii. Before that, Hofmann was design director at Victoria’s Secret Beauty and senior designer at Robert A.M.

Ed Hofmann headshot
Limited Brands
Columbus, OH

Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

Lance Wyman, SEGD
Lance Wyman's Sketchbook
Lance Wyman Ltd.
New York, NY

Oscar Fernandez

Oscar Fernandez represented education as the education committee chair on the SEGD Board of Directors from 2011-2014.

Oscar is an Associate Professor and the coordinator of the new Graphic Communication Design program at the School of Design, College of DAAP, UC. The program primarily focuses on visual communications, interaction design and usability. It is not, as often perceived, an animation program, but rather looking for a more efficient and effective means and methods to convey information/messages.

Oscar Fernandez headshot
Cincinnati

Steve Reinisch

You design. I detail.

You get to do what you like to do
and I, with you, get to do what I like to do.
You get to design, I get to detail.

And in the era of mission statements,
mine (in eight words!) is this:

Preserving and honoring your design
through articulate documentation.

The purpose of my work is for you to have the results you seek.

This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.

Really.

Steve Reinisch
TheGreatDetailGuy!
Los Angeles

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