Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.
Oscar Fernandez represented education as the education committee chair on the SEGD Board of Directors from 2011-2014.
Oscar is an Associate Professor and the coordinator of the new Graphic Communication Design program at the School of Design, College of DAAP, UC. The program primarily focuses on visual communications, interaction design and usability. It is not, as often perceived, an animation program, but rather looking for a more efficient and effective means and methods to convey information/messages.
Rachel Einsidler is a Senior Designer and Associate at Airspace with experience in experiential graphic design, exhibit design, identity and print design.
You get to do what you like to do and I, with you, get to do what I like to do. You get to design, I get to detail.
And in the era of mission statements, mine (in eight words!) is this:
Preserving and honoring your design through articulate documentation.
The purpose of my work is for you to have the results you seek.
This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.
Experiential graphic design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.
