Experience Design

Henry Beer

1999 SEGD Fellow

Henry Beer co-founded CommArts with Richard Foy in 1973. The two met at the office of Charles and Ray Eames and for 35 years, along with Janet Martin, headed a staff of architects, industrial, interior, graphic, and environmental graphic designers who created nationally and internationally acclaimed work for their clients.

Henry Beer, CommArts, Stantec, Boulder, Colorado
Boulder, Colorado

Debra Nichols

1998 SEGD Fellow

Debra Nichols found her artform at the intersection of architecture, communication, and art. Her approach is integrative, synthesizing elegant and energetic design with strategic marketing and smart problem solving. She believes that for anything to truly succeed, to create the spirit of the place, and to contribute to life in a meaningful way, it must be beautiful.

Debra Nicols, Deborah Nicols Design
Debra Nichols Design
San Francisco

Mark VanderKlipp

Mark is the founder of Conduct Experience.

Mark VanderKlipp has been a design professional for 30 years. Twenty four of those years were with Corbin Design, an environmental graphic design firm that specializes in wayfinding systems for healthcare, higher education and civic clients.

Corbin Design
Michigan

Ed Hofmann

Edwin L. Hofmann is associate vice president of design at Limited Brands and a founding member of the Victoria’s Secret store design team. In close cooperation with the company management, Hofmann defines and develops cutting-edge branding strategies, which are then translated into riveting, emotionally loaded flagship store concepts. Hofmann and his team were recently responsible for creating the Victoria’s Secret flagship stores in New York, Chicago, and Hawaii. Before that, Hofmann was design director at Victoria’s Secret Beauty and senior designer at Robert A.M.

Ed Hofmann headshot
Limited Brands
Columbus, OH

Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

Lance Wyman, SEGD
Lance Wyman's Sketchbook
Lance Wyman Ltd.
New York, NY

Oscar Fernandez

Oscar Fernandez represented education as the education committee chair on the SEGD Board of Directors from 2011-2014.

Oscar is an Associate Professor and the coordinator of the new Graphic Communication Design program at the School of Design, College of DAAP, UC. The program primarily focuses on visual communications, interaction design and usability. It is not, as often perceived, an animation program, but rather looking for a more efficient and effective means and methods to convey information/messages.

Oscar Fernandez headshot
Cincinnati

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