Experience Design

Dardinelle Troen

Rooted in craft, informed by design and the discipline of communication, Dardinelle is a storyteller at heart with 25 years working in multiple domains as a designer and artist. Her previous experience has encompassed wayfinding systems, signage, branding and identity, retail, apparel, and exhibit design. This diverse background allows her to employ a wide variety of approaches to a given design problem.

DARDINELLE TROEN
Ditroen, inc.
Portland

Mitchell Mauk

Mitchell Mauk is Principal of Mauk Design, a San Francisco design firm that specializes in exhibit design and corporate communications, and puts special emphasis on the marketing integration of two- and three-dimensional images. Mitchell Mauk has won multiple gold and silver awards from the IDSA, SEGD and other competitions, and was named Exhibit Designer of the Year by Exhibitor Magazine in 1987. Mauk was the first American designer to have a light design manufactured by the prestigious Italian lighting firm Artemide.

Mitchell Mauk
San Francisco

JP Lacroix

Jean-Pierre Lacroix champions the roles that design and branding play in building connections with consumers.

A visionary design thinker, author and speaker, Jean-Pierre Lacroix maintains an unwavering focus on the latest and emerging trends. As president of multidisciplinary branding and design firm Shikatani Lacroix, he is driven to produce measurable results through strategic insights, and is committed to helping brands own the consumers’ “at-purchase moment.” As such, he studies consumer purchase behaviours to help brands connect with consumers at the moment of purchase.

JP Lacroix
SLD
Toronto

Keith Helmetag


As one of the founders of C&G Partners, Keith Helmetag offers creative direction to a talented team involved in signage and wayfinding as well as exhibit and experience design commissions.

Currently, Keith Helmetag is working on digital and analog communication graphics for the U.S. State Department’s new American Embassy in London; Oceanwide Center in San Francisco; San Diego History Center, Goldendale Observatory in Washington State and Peabody Essex Museum in Salem, MA.  

Keith Helmetag
C&G Partners
New York City

Phil Engelke

Before starting his own firm, Phil Engelke was a Vice President of RTKL, an international architecture and engineering firm. During his 30-year tenure, RTKL grew from a regionally-based practice to one of the largest design firms in the world, with projects in over 40 countries.

Phil Engelke
New York City

Michael Haug

Michael Haug is an environmental graphic designer with a strong portfolio of branded environments, experience design, signage and wayfinding projects. Over the last 25 years, he has worked on almost every type of environmental graphics project from municipal wayfinding plans and site signage to donor recognition, display and event graphics to sign systems for office buildings, hospitals and clinics.

Michael Haug
Minneapolis

Korinna Hirsch

I help people tell their stories!

As an LEED Green Associate EGD/Branding professional with 17 years of diverse international design and project management experience, Korinna Hirsch boasts an extensive portfolio in interior + exterior sign design and wayfinding systems, identity, branding and print graphics for hospitality, retail, commercial, healthcare, education, cultural and civic market sectors. Her work with Perkins+Will allows Korinna Hirsch and her team to weave sustainable brand experiences through digital, print, and built environments.

Korinna Hirsch
Perkins+Will
Atlanta

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