The communication goal for this internal brand gathering was to engage and encourage managers and owners to think differently about their roles within the company as it moves away from a focus on real estate to a vision of the collection of Starwood lifestyle brands. The role of the environmental graphic designers was to immerse them in the brand-centric vision, excite, and surprise them with multi-sensory experiences as they mingled in a large lobby space.
This exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results.
Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice. The architectural transformation of 340 Madison, a recently redeveloped and redefined Midtown Manhattan office building, is also integrated into the exhibit.
How does one use a structural form to display a singular idea and express it in multiple ways? Eureka! A simple, illuminating light bulb reminds us that each design starts with an idea. This exhibition celebrates the best designs of 2005; producing the event took the creativity of a team that understands inspiration.
The exhibit design refers to the Victorian context of Darwin's work, with dark wood and brass cases, while incorporating a contemporary perspective. It moves back and forth from an ordered rectilinear world with decorous Victorian detail, for the sections focusing on Darwin's life, to curving organic shapes in the areas where discovery and science prevail. The section on the Beagle voyage is organized into little islands of content, and the pathway through the exhibit is evocative of the circuitous voyage itself.
Eat and Be Eaten began as an exhibition when Liberty Science Center needed to keep its live animal collection while its main building was closed for expansion. It would be on display for two years in temporary space and then move back to the main building upon completion of the renovation. It was designed as a modular system of durable hexagonal structures that could easily be reconfigured and expanded.
The goal of this exhibit for Australia's leading contemporary craft organization was to demystify the graphic design process by exploring the work of designer Vince Frost. The work comprised editorial and magazine design to corporate identity, environmental graphics, and interactive design.
Entering the institute, visitors stand before glass panels carrying a faint image of a confident 15-year-old John Glenn. A tan-colored, rectangular-grid terrazzo floor defines the installation's approach and suddenly gives way to black and dark gray circular, concentric bands suggesting outer space. Within these dark bands stand three large, curved panels supported by columns made of aircraft aluminum. Orbiting in parallel, the panels invite visitors to enter. Outward facing panel sides display dramatic, symbolic imagery identifying each major theme.
The assignment was to plan an exhibit environment and to develop a section for that environment. The chosen theme was Vespa, an icon of modern freedom, celebrating its 60th anniversary. The shaping of the space was designed to reflect the signature contours of a Vespa. The story is told around the perimeter, incorporating some interactive elements, and uses the center area as a gallery featuring Vespas on pedestals of varying heights.
Laurie Tappen, Stephanie Salerno, Sara Leventhal, Drexel University
Friends of the Cerritos Library Donor Recognition Wall
The Cerritos Library Friends Wall was conceived to acknowledge the support and dedication of the Friends who were instrumental in laying the foundation for what has become the city's crown jewel. The library is known for its progressive design and innovative programs.
Reinventing the Globe: A Shakespearean Theater for the 21st Century
As part of Washington, DC’s citywide Shakespeare Festival, the National Building Museum presented Reinventing the Globe: A Shakespearean Theater for the 21st Century, an exhibition conceived to encourage a reconsideration of the spaces designed to accommodate dramatic performances.