Exhibition

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.

Mauk Design

Einstein

Merit Award
Einstein, American Museum of Natural History

The goal of this exhibition is simple yet incredibly ambitious: to give visitors a sense of Einstein's revolutionary ideas. Einstein described phenomena – travel close to the speed of light, time as the fourth dimension – that cannot be represented accurately as three-dimensional exhibit elements. These concepts, however, can be explained through text, graphics, and media. Typography, color, and line drawings link and harmonize different sections.

American Museum of Natural History

Northwest Museum

Merit Award
Northwest Museum, Eastern Washington Historical Society, Mayer/Reed

Northwest Museum of Arts & Culture Donor Recognition

This piece was commissioned for a new museum addition and is located in the entry pavilion. It has three programmatic components: as a sculptural piece located at the head of the grand stairs to the lower level exhibit space; as a screen for the café area beyond; and as a donor recognition piece for the museum's capital campaign. Titled Fire Lodge, the piece evokes the images of the region's Native American cedar bark lodge and fire pit, symbolic of a gathering place.

Mayer/Reed

National World War I Museum

Honor Award
National World War I Museum, Liberty Memorial Association, Ralph Appelbaum Associates

In 2002, the Liberty Memorial Associated charged Ralph Appelbaum Associates with creating a museum that, like the memorial itself, would honor those who served in World War I in defense of liberty and country. The new National World War I Museum at Liberty Memorial in Kansas City, MO, chronicles one of the nation's central epics, one that brought the United States onto the world stage.

Ralph Appelbaum Associates

Wall of Discovery

Honor Award
Wall of Discovery, University of Minnesota, LA Ink

For a major university, the most valuable currency is not its sports teams, but its scholars and their accomplishments. The University of Minnesota recognizes that, and celebrates its most renowned faculty and students with a new installation that allows viewers a window into their brilliant minds.

LA Ink

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