ESI Design

Transforming Retail Dialogue

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Joe Karadin - Transforming Retail

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Retail + Digital Designers Talk Shop(ing) at Xlab 2015

Retail is great theater for digital technology in physical spaces, but the jury is still out on what it can and can’t do to drive sales and engage customers. At Xlab2015, a rock-star retail panel will tackle personalization, smart technologies, the omni-channel world of shopping, and how digital technology can make it more fun (for shoppers) and rewarding (for retailers)!

Joe Karadin

Joe Karadin is the Executive Creative Director of TESSELLATE, creating impactful experiences within the built environment. A highly experienced architect and exhibit designer, Joe has more than 18 years of experience in immersive environmental design.

Photo of Joe Karadin, ESI
TESSELLATE
New York, NY

221 Main Street Digital Facade

221 Main Digital Facade

Entry Statement

ESI Design creates a digital streetfront experience in an evolving San Francisco technology hub.

Thanks to an influx of new technology companies along the Spear Street Corridor in San Francisco, the neighborhood around 221 Main Street is rapidly evolving into a technology hub. Owner Beacon Capital Partners saw the chance to position the building as an anchor for the growing area, and decided to update the building’s façade to create a distinctive visual landmark in sync with the new-tech vibe.

Laura Gunther

Laura Gunther loves tackling puzzles – from the daily crossword to complex wayfinding challenges.

Laura Gunther has over 15 years of experience in exhibit and communications design, with a focus on branded environments, information graphics, and wayfinding. Laura enjoys building visual vocabularies, which allow for play, flexibility, and unity when designing for all sizes and experiences – from large spaces down to tiny icons.

Laura Gunther
New York

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