Entro

Jessica Schrader

Jessica Schrader is a Senior Project Manager at Entro and Co-Chair of the NYC Chapter

Jessica brings creative expertise and leadership skills to all of her Entro projects. Her focus is on the development and design of complex signage and wayfinding systems for a variety of national and international clients. She has performed design and leadership roles for hundreds of award-winning projects, and is accomplished in every aspect of environmental graphic design, from concept to close-out.

Jessica Schrader
Entro
New York City

Entro

Entro(Toronto) has been working with vivaNext and Delcan on the new Rapid Bus transit in the York Region. Entro shaped not only the signage and wayfinding for this development, but also designed the new look of the fare equipment. The new Ticket Validator Machines are a sleeker and a more modern complement to the stations, Bayview Tower interchange, and the architecture of the entire system.

Hablamos Juntos Universal Health Care Symbols

"We Speak Together"

A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.

Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.

Kent State University Wayfinding Research

Rethinking the Campus

A Kent State University study questions some long-held assumptions about urban wayfinding.

Wayfinding is a complex and site-specific discipline that is only taught by a handful of university-level design programs. A recent course offered at Kent State University not only adopted a research-based approach to teaching the discipline, but also charted new territory in the exploration of symbols, colors, and destinations used in urban wayfinding.

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