Digital Technology

Sony Wonder Technology Lab

World of Wonder

The second-generation Sony Wonder Technology Lab negotiates a new deal between technology, architecture, and experience.  

In many ways, the newly renovated Sony Wonder Technology Lab—Sony Corporation of America’s interactive, free-to-the-public museum in midtown Manhattan—reflects the evolution of our love affair with technology.

Douglas Morris

SEGD President 2002-2003

As Co-founder, Design Director, and Principal of Poulin + Morris Inc., Douglas Morris has directed visual communications programs for clients including ABC News, Ann Taylor, Barnard College, The City University of New York, CNN, College of William & Mary, Columbia University and many more.

Headshot of Doug Morris, Partner in Poulin + Morris
Poulin + Morris
New York, NY

JetBlue Terminal T5

True Blue

Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.

Literally in the shadow of the iconic Eero Saarinen-designed TWA terminal at New York’s JFK International Airport, the new JetBlue Airways terminal was designed to do its job quietly, without drawing attention away from the Saarinen landmark.

National Park Service 3D Maps

New Dimensions

A National Park Service study confirms that 3D maps benefit most novice users.

Three-dimensional maps help users more accurately identify their position on the landscape compared to their 2D counterparts, and are preferred by younger users, women, and non-native English speakers, according to a recent study by the National Park Service.

Wayfinding for the Visually Impaired

Visually Impaired Research, RCA

The Sound of North

A Royal College of Art researcher harnesses digital technology to provide wayfinding solutions for the visually impaired.

New technologies such as RFID tags, Quick Response codes, and Wi-fi routers are dramatically altering wayfinding solutions for the sighted, but digital wayfinding tools for the visually impaired have been slower to develop.

David Sweeney, a research associate with London’s Royal College of Art, is changing all that.

Digital Wayfinding

The Smithsonian National Museum of Natural History

Wayfinding Goes Digital

From touchscreens to handheld devices, the future of digital wayfinding is in your hands.

Long considered the flashy stepsister of traditional signage, digital signage has generally been known for its chameleon-like ability to convey multiple messages, loop promotions, or display ambient imagery. Think Times Square, highway billboards, and retail marketing. But although it can be big, bright, and bold, it’s had trouble getting outside the box.

Joell Angel-Chumbley

2020 SEGD Educator Award 

Joell Angel-Chumbley, MFA, has extensive public and private sector experience specializing in the areas of experiential graphic design, branding, wayfinding, public art and placemaking. Her multi-disciplinary focus seeks to connect research and insights, brand strategy, and user-centric design. 

Joell Angel-Chumbley
Kolar Design
Cincinnati

Unified Field - National Geographic Museum

Unified Field (New York) created an interactive floor model for the National Geographic Museum’s Titanic: 100 Year Obsession exhibit. The exhibit was featured on ABC news. Unified Field created the interactive floor using photographs of the Titanic from various viewpoints, essentially creating a 3D virtual model of the ship. Overlaying images is a 3D water effect that allows visitors to walk through the ship and view everything from the top deck all the way down to the lower parts of the ship.

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