Digital Experience Content

Traylor Woodall

Traylor Woodall has a passion for creating immersive digital experiences. Traylor founded Fivestone Studios, a digital content studio, in 2007. At the time, he was a broadcast designer for Country Music Television. His favorite projects always seem to be when he can create an imaginary world for viewers to get lost in. Fast-forward to today, Traylor is honored to be part of a superb team of film makers, animators, writers, producers, and technologists that make digital experiences.

Traylor Woodall has a passion for creating immersive digital experiences. Traylor Woodall founded Fivestone Studios, a digital content studio, in 2007.
Fivestone Studios

Mary Franck

Mary Franck is a Senior Designer at ESI Design in New York. With a passion for combining spatial design with content to create experiences, in both virtual and physical spaces, Mary Franck is an accomplish creative technologist and experiential designer. Franck utilizes her skills and experiences to converge on subjects such as real-time content and immersive experiences.

Mary Franck, ESI
ESI Design
New York City

Carla Diana

Carla Diana is a designer, author and educator who explores the impact of future technologies through hands-on experiments in product design and tangible interaction. She has designed a range of products from robots to connected home appliances, and her designs have appeared on the covers of Popular ScienceTechnology Review and the New York Times Sunday Review.

Carla Diana, Designer in Residence and Head of Program, 4D Design,  Cranbrook Academy of Art
Cranbrook Academy of Art
Detroit, MI

Edwin Schlossberg

2020 SEGD Fellow

An internationally recognized pioneer in experience design and audience engagement, Edwin Schlossberg launched his career in 1977 with the design of one of the world’s first interactive museums, the Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Edwin Schlossberg
ESI Design
New York

Paige Hudson

Paige Hudson is a Creative Director at Second Story Interactive Studio in Portland, OR

Paige Hudson thinks about herself as queer.

She has owned three businesses.

Paige has been a wildland firefighter and underwater rescue diver.

Paige Hudson is also a Creative Director and Brand + Digital Designer who has been building and designing advertising campaigns and websites for fortune 500 companies and global brands for over 10 years.

Paige Hudson is a Creative Director at Second Story Interactive Studio in Portland, OR
Second Story, part of Publicis
Portland, OR

ESI Design

NBBJ's New York experience design studio, ESI Design transforms places into experiences that engage audiences, solve complex challenges, and deliver lasting results. 

Our experiential graphic design practice brings placemaking, wayfinding, visual systems, and branded environments to cross-discipline projects to complete a holistic experience.


Pixelfire is a boutique agency made up of a team of highly skilled generalist artists that specialize in large public screens with unusual shapes and aspect ratios.  Pixelfire is also highly involved in live audience engagement interactivity.  With over 20 years experience creating content for public screens Pixelfire has a deep understanding of the varying content needs of different types of public screens.  Our team additionally has a deep understanding of the equipment and platforms needed to drive todays large screens.

Stevie Bales

Stevie Bales works at the intersection of art, technology, and design to develop integrated solutions for digital and built-environments. Her training in Interaction Design and background in Exhibit Set Design has given her a broad range of technical expertise in wayfinding, spatial storytelling, user experience, and creative technology. Her multidisciplinary work includes projects in: healthcare, transportation, entertainment, arts & culture, corporate, and academia.

Stevie Bales
Selbert Perkins Design
Somerville, MA


Storylab is an interactive experience company focused on telling stories through technological wizardry. We like to focus on place-based (both physical and virtual) interactions and experiences. Storylab creates technology-driven interactive and immersive experiences for research, education, entertainment, dining, art and engagement.


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