Design Research

Predictive Analytics Help Drive Design Insights

David Morgareidge of Page was interviewed by Design Intelligence about his work building a process analysis practice within the design firm Page. A must read to understand the growing evidence for a data driven input to design. Why does it matter? Big data is basically a live feed of observational (user) research for you to gain insights into users problems!

Hitoshi Ujiie

Hitoshi Ujiie has over 20 years experience in high-end surface imaging and manufacture, his achievements combining first-hand industry knowledge with academic pioneering in new technology. A native of Kyoto (the center of Japan's textile industry), as an integral member of his family's business he inherited a specialized knowledge of short-run, quality fabric production and finishing.

Thomas Jefferson University
Philadelphia

Alina Wheeler

Alina Wheeler has enjoyed a lifelong fascination with how people and organizations express who they are. Her business is strategic imagination. Her passion is brand identity. In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity:an essential guide for the whole marketing team (DBI4). Over 150,000 copies of the book have been sold to date. DBI4 addresses the global marketplace and rapidly changing communications tools.

Alina Wheeler, author of the book, Designing Brand Identity
Philadelphia

Vikas Mehta

Vikas Mehta is the Fruth/Gemini Chair, Ohio Eminent Scholar of Urban/Environmental Design and Associate Professor of Urbanism. Dr. Mehta’s work focuses on the role of design and planning in creating a more responsive, equitable, stimulating and supportive environment. He works on various dimensions of urbanity through the exploration of place as a social and ecological setting and as a sensorial art. Dr.

Vikas Mehta, University of Cincinnati, DAAP
Cincinnati

Taotao Xiong

Specialties: Signage and Wayfinding Design, Display Design, Information Design, Industrial Design, Strategy. 

Taotao is an associate professor of Shenzhen Polytechnic, Shenzhen, China. And Shenzhen is a "City of Design" acknowledged by UNESCO. Shenzhen designers have won almost all the top international design awards. Led by Taotao Xiong and together with professors of different expertise (From the School of Art and Design, Shenzhen Polytechnic), the design team has over 20 years professional experience in solving design problems.

Taotao Xiong, Shenzhen Polytechnic
Shenzhen Polytechnic (School of Art and Design)
Shenzhen, China

Glenn Davis

With 15 years of experience, Glenn has provided a full suite of environmental graphic design services—including branding and wayfinding—for a variety of healthcare and higher education institutions, corporations, airports and municipalities. He has produced award-winning projects for many diverse repeat clients and has been published in major industry trade journals.

Glenn Davis, Gresham Smith and Partners
Gresham Smith
Nashville

Design Anthropology as Bridge between Respectful Knowing and Making

Elizabeth (Dori) Tunstall
Swinburne University of Technology

ABSTRACT
“Design translates values into tangible experiences. What are your values?” This is a question Dori Tunstall asks students who take her courses in the Design Anthropology Program. Marking the boundaries between respectful knowing and making, design anthropology lives across and within design’s desire to serve as a positive force in the universe by drawing attention across evolving human values, the making of environments, objects, communications, and interactions that express those values, and the experiences that give interpretation to those values and their meanings. But design must learn to tread respectfully in order to avoid becoming another colonizing practice. In this presentation, Dori Tunstall explores the teaching of design anthropology as a hybrid praxis of 1) critical anthropological and design theory, 2) anthropological and participatory design research methods, and 3) design studio and social systems making. She outlines eight principles of design anthropology as a decolonized practice that seeks to be respectful of different ways of knowing and making. The showcasing of projects completed by students in her Transcultural Aesthetics and Contemporary Design course marks the limitations and possibilities of the discipline as a bridge between respectful knowing and making.

Building a Culture of Design Research

Meredith Davis
Graphic and Industrial Design College of Design, NC State University

ABSTRACT
Research education in design is a timely topic given the current trajectory of design as a profession. Arising from trades, the field has developed over the last half century, now showing most of the behaviors that are common to well-established professions: documented history; code of ethics; interest in methodology; growing body of literature; and developing criticism. The work yet to be done, however, is to build a mature culture of design research, as all professions have individuals whose primary work is to generate new knowledge that becomes the basis of practice. And this is an effort that can be accomplished only through a partnership between professionals and educators.

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