Design Research

Leveraging Customer Loyalty Data to Personalize the Service Experience in the In-Person Customer/Employee Context

Many national and international service companies (such as retail stores and hotels) operate loyalty programs that offer points and rewards. Loyalty programs collect information on individual customer, but the information never reaches customer service representatives who could use it to personalize service. This paper investigates if loyalty program data can be collected and fed back to customer-facing employees to provide value to customers and improve their perception of their own job performance.

The Interplay between People and Art

Street art emerges from the tensions and issues that face communities. It simultaneously reflects and confronts the viewer with the explicit intent to incite thought and action. Street artists work in spite of, and often on top of, space that has been monetized as they seek to present a counter-narrative to the mass-produced homogeneous corporate culture that has come to pervade many urban cityscapes.

Encouraging User Interaction through Signage Design

The new College of Design and Innovation at Tongji University in Shanghai forms a multi-functional complex for college students and teaching staff. Opened in 2014, it was designed as a platform for promoting opportunities for dialogue, fostering design thinking, and triggering interaction between users and the environment. As part of the building design, a new signage program was developed and prototypes were utilized to test and encourage interaction with the signage design process.

Predictive Analytics Help Drive Design Insights

David Morgareidge of Page was interviewed by Design Intelligence about his work building a process analysis practice within the design firm Page. A must read to understand the growing evidence for a data driven input to design. Why does it matter? Big data is basically a live feed of observational (user) research for you to gain insights into users problems!

Hitoshi Ujiie

Hitoshi Ujiie has over 20 years experience in high-end surface imaging and manufacture, his achievements combining first-hand industry knowledge with academic pioneering in new technology. A native of Kyoto (the center of Japan's textile industry), as an integral member of his family's business he inherited a specialized knowledge of short-run, quality fabric production and finishing.

Thomas Jefferson University
Philadelphia

Alina Wheeler

Alina Wheeler has enjoyed a lifelong fascination with how people and organizations express who they are. Her business is strategic imagination. Her passion is brand identity. In 2013, Alina Wheeler launched the fourth edition of her book, Designing Brand Identity:an essential guide for the whole marketing team (DBI4). Over 150,000 copies of the book have been sold to date. DBI4 addresses the global marketplace and rapidly changing communications tools.

Alina Wheeler, author of the book, Designing Brand Identity
Philadelphia

Vikas Mehta

Vikas Mehta is the Fruth/Gemini Chair, Ohio Eminent Scholar of Urban/Environmental Design and Associate Professor of Urbanism. Dr. Mehta’s work focuses on the role of design and planning in creating a more responsive, equitable, stimulating and supportive environment. He works on various dimensions of urbanity through the exploration of place as a social and ecological setting and as a sensorial art. Dr.

Vikas Mehta, University of Cincinnati, DAAP
Cincinnati

Taotao Xiong

Specialties: Signage and Wayfinding Design, Display Design, Information Design, Industrial Design, Strategy. 

Taotao is an associate professor of Shenzhen Polytechnic, Shenzhen, China. And Shenzhen is a "City of Design" acknowledged by UNESCO. Shenzhen designers have won almost all the top international design awards. Led by Taotao Xiong and together with professors of different expertise (From the School of Art and Design, Shenzhen Polytechnic), the design team has over 20 years professional experience in solving design problems.

Taotao Xiong, Shenzhen Polytechnic
Shenzhen Polytechnic (School of Art and Design)
Shenzhen, China

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