Graphic design uses visual media to communicate ideas. Its primary tools are type, image, space, color, and form, which are combined to communicate messages via visual media including print, television, and websites. Essentially it is a means to get your message to a mass audience visually as opposed to telling them something verbally..

Labeling identifies products. Signage identifies places.

Signage is a major component of all wayfinding,placemaking and identity systems, and exhibitions. SEGD is a global community of the designers, fabricators and vendors involved in using signage to create a sense of place and to enhance peoples experiences when navigating their way through spaces.

In experiential graphic design, digital technology refers to the means of creating, storing, processing, and displaying of electronic communications, stories, moving content, effects and added functionality in a built environment. Generally, media created using digital technology are displayed on computer screens or LED or LCD displays. However, evolving digital interfaces and projection technologies are increasing the array of surfaces on which moving images can appear.

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and keep them engaged.