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Plainsboro Public Library

Branching Out

Hardworking graphics add punch to the community-centered design of the 21st century library.

Think of a public library, and what comes to mind? Perhaps the red-brick blocks of our youth, where fluorescent lighting cast a yellowish glow and anything above a whisper was strictly taboo? Fast-forward to today, and a slew of newly built libraries are conversation starters, awash in natural light, with vibrant colors and patterns beckoning card-holders to linger and explore.

Metal in EGD

The Power of Metal

More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence. 

For thousands of years, blacksmiths have fabricated metal works of impressive scale and fluidity. Iron was first forged in the Middle East around 1900 BC and arrived in Europe by 1200 BC. In colonial America, the blacksmith was an essential member of every community. From the creation of ancient weaponry to utilitarian and decorative architectural features, metal work is both art and craft.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Salem State College

Merit Award
Salem State College, Selbert Perkins Design Collaborative

SPD created a communications master plan, and a bold new identity for Salem State College. The new identity incorporates contemporary imagery and was applied to a wide variety of merchandise, print and environmental communications. The comprehensive communications program unified editorial and visual messages to powerfully position Salem State among all of its constituencies.

Tyler Arboretum Signage

Merit Award
Tyler Arboretum Signage, Cloud Gehshan Associates

The client was interested in creating a unified visitor experience that included a comprehensive signage and interpretive system for the Tyler Arboretum, a 700-acre outdoor living museum located just west of Philadelphia. The design team conducted planning workshops from which several major themes emerged, including botany, history, and conservation. The resulting comprehensive signage and interpretive system includes 40 interpretive panels of different sizes. The panels are layered with headlines, messages, photos, and playful illustrations.

Cloud Gehshan Associates

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