D.C.

U.S. Green Building Council Headquarters

LEED and Then Some

The USGBC finds its voice in a new space that tells the story of its trajectory from ideals to international influence.

In April 2009, the U.S. Green Building Council launched LEED Version 3, its next-generation environmental rating system for buildings. The strength of the new system, says USGBC, is its leveraging of new building technologies and its “consensus-based, transparent, ongoing development cycle.”

National Mall Signage and Wayfinding

With All Due Respect

A new signage and wayfinding program for the National Mall informs and guides visitors, but treads lightly.

When Pierre L’Enfant envisioned a “Grand Avenue” that would serve as the central axis and monumental core of the District of Columbia, he dreamt of ceremonial spaces and a tree-lined boulevard "…four hundred feet in breadth, and about a mile in length, bordered by gardens, ending in a slope from the houses on each side..."

Washington, D.C., Environmental Graphics

A Capitol Idea

Washington, D.C., is a content-rich venue for the 2010 SEGD Conference + Expo.

With its vocabulary of granite and marble and limestone, carved letters and majestic sculptures, classical architecture and stately canopies of trees, Washington, D.C., tells a story.

There are many individual stories told within the walls of its museums, inside its art galleries, and on the stone tablets marking its memorials. But collectively, the city’s monumental features tell just one: the story of what it means to be American.

Digital Wayfinding

The Smithsonian National Museum of Natural History

Wayfinding Goes Digital

From touchscreens to handheld devices, the future of digital wayfinding is in your hands.

Long considered the flashy stepsister of traditional signage, digital signage has generally been known for its chameleon-like ability to convey multiple messages, loop promotions, or display ambient imagery. Think Times Square, highway billboards, and retail marketing. But although it can be big, bright, and bold, it’s had trouble getting outside the box.

The Newseum

Window on the World

The Newseum’s second act brings the story of media to the news capital, with an EGD program that’s designed to keep pace 24/7/365.

Launching a new museum from the ground up is no mean feat. It’s not only costly and exhaustive—it’s also a gamble. If you build it, will they come?

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