David Gibson

Kent State University Wayfinding Research

Rethinking the Campus

A Kent State University study questions some long-held assumptions about urban wayfinding.

Wayfinding is a complex and site-specific discipline that is only taught by a handful of university-level design programs. A recent course offered at Kent State University not only adopted a research-based approach to teaching the discipline, but also charted new territory in the exploration of symbols, colors, and destinations used in urban wayfinding.

Two Twelve - Botanical Research Institute of Texas

Photo of Botanical Research Institute of Texas identity sign

Two Twelve (New York) collaborated with the Botanical Research Institute of Texas to communicate its mission focused on conservation and knowledge-sharing about the plant world.

The firm also worked with Bloomberg L.P. to integrate the design of its annual report illustrating the company’s vision, position, and progress on sustainability with the associated microsite.

Massachusetts General Hospital

Honor Award
Massachusetts General Hospital

The new wayfinding system for the complex of 18 public hospital buildings takes advantage of its recent redesign, which created a unified network of ground-floor corridors and lobbies. Instead of using building names, the new system is based on "routes" and "stops," like a subway system. People use ground-floor color-coded "routes" to find their "stop" — usually an elevator that takes them to their final destination. From there, building graphics guide users to departments and offices.
 

Two Twelve Associates

Chicago Streetscape Signage

Merit Award
Chicago Streetscape Signage, City of Chicago Dept. of Planning and Development, Two Twelve Harakawa

Chicago Streetscape Signage Standards Manual.

When Two Twelve was first asked to design standards for public signs on all Chicago streets, the city suffered from having no guidelines for the placement of signs, and no useful design standards. As a result, the streetscape had become confused, unappealing and difficult to navigate.

Two Twelve Harakawa

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