Corporate

Sasan Moradian

Sasan Moradian is a designer who appreciates multi-disciplinary design approaches and the process of creative solutions. He has built up solid experience through hard work and a passion for learning. In 2007 Sasan was accepted for the Visual Communication program at the University of Applied Science and Technology in Tehran. In 2018 he graduated from NSCAD University with a major in Interdisciplinary Design. Sasan worked as a full-time graphic designer in design agencies and continues to work as a freelance designer.

Sasan Moradian
None
Halifax, NS

Stevie Bales

Stevie Bales works at the intersection of art, technology, and design to develop integrated solutions for digital and built-environments. Her training in Interaction Design and background in Exhibit Set Design has given her a broad range of technical expertise in wayfinding, spatial storytelling, user experience, and creative technology. Her multidisciplinary work includes projects in: healthcare, transportation, entertainment, arts & culture, corporate, and academia.

Stevie Bales
Selbert Perkins Design
Somerville, MA

Kathy Fry

Kathy Fry is the 2021 SEGD Vice President and has served on the SEGD Board since 2016. She is a Principal at Mayer/Reed in Portland, Ore.

Kathy directs visual communications services in the design of signage, wayfinding, interpretive and branded spaces for civic, recreation, transportation, cultural, healthcare, education, mixed-use and corporate settings.

Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Mayer/Reed
Portland

Julian Phillips

Julian Phillips is the Chief Storytelling Officer and Audiovisual industry expert who is passionate about creating exceptional experiences.

We are the technology experts who partner with some of the most innovative creative design and brand agencies in the World to help our shared customers tell their story and immerse their customers with exceptionally experiences. We also have a strategic partnership with iconic furniture designer, Herman Miller to create human centered workspaces integrated with technology, that simply work.

Julian Phillips
Whitlock

Guide Studio

Guide Studio is a strategic design consultancy that uses wayfinding, environmental graphic design, branding and communications to create purposeful experiences in places with people-traffic. 

Guide Studio believes that experience is the keystone to successful places. As wayfinders, designers, brand and communications experts, we approach each and every project with an understanding of how to create a single seamless experience that is on-brand – from the first visit to your website, to the moment they walk through your door, and the communication that follows. 

Nick Ross

Nick Ross is a graphic designer in San Francisco with a passion for social justice and community-focused design. Nick develops strategic experiential, wayfinding, and signage solutions for brands and clients across print, digital, and spatial formats. Nick is a knowledge leader for technical design aspects including: programming, code requirements, and fabrication of environmental graphics and signage.

Nick Ross
Gensler
San Francisco

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