Content

Monarch Experience at The Cosmopolitan

Merit 2014
Monarch Experience at The Cosmopolitan

Monarch is the latest experiential design concept unveiled by The Cosmopolitan of Las Vegas, extending the library of digital narratives for which it has already won numerous design awards, including the 2011 Cannes Grand Prix. The display platform for the installation is a unique and innovative combination of architecture and multimedia: eight massive floor-to-ceiling video columns in the Cosmopolitan lobby. The original content platform was designed by Rockwell Group's LAB.

Digital Kitchen

Incidental Media

Dentsu London and Berg Interactive created two videos to help explain the idea of Incidental Media or information as software services delivers to a multitude of screens within the environment. It is an interesting look at how information can augment the basic function of a device or screen.

Dynamic Environments 2

Click to access the SEGD Dynamic Environments 2 Podcast series

What you will Learn:
Dynamic environments are complex projects for even the most experienced developers, designers, and technical consultants. New media and emerging technologies present huge challenges—but also great opportunities to energize places, reinforce brand, establish dialogues, and deliver targeted messages. Learn from experts on design and technology/fabrication how to put complex dynamic environments together.

Eddie Opara

Eddie Opara was born in Wandsworth, London in 1972. He studied graphic design at the London College of Printing and Yale University, where he received his MFA in 1997. He began his career as a designer at ATG and Imaginary Forces and worked as a senior designer/art director at 2×4 before establishing his own studio, The Map Office, in 2005. He joined Pentagram’s New York office as partner in October 2010.

Eddie Opara, Pentagram
Pentagram
New York

The Role of Content in Experiential Graphic Design

Content is the buzzword of the 21st century, the term that has been co-opted to represent the constant flow of information from social and traditional media. In branding and business communications, it is information that leads consumers to discover, engage with, and consume brands. Content can lead consumers to brand experiences or can be the experience itself. Content marketing is the technique of creating and distributing relevant and valuable information to a specific audience in order to acquire customers.

Media Centric: EGD From Concept to Installation

Click to read more about the SEGD Podcast: Media Centric EGD from Concept to Installation

What you will Learn:
This course focuses specifically on the current trends and state of Media Centric EGD projects.

Topics:
•Understand the components of a media centric EGD project and how technologies can be aligned to a desired experience.
•Discover how EGD practices can integrate and apply their knowledge base for storytelling and information design to motion graphics and digitally driven experiences

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