What is Customer Experience and Why Should You Care?

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

Nature Lab at Natural History Museum of Los Angeles

Nature Lab Exhibit

Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collaborated on the project, which was a 2014 SEGD Global Design Awards winner. Do what comes naturally—allow your work to shine by entering the 2015 SEGD Global Design Awards. The deadline has been extended to Feb. 28!

Customer Experience in the State of Flow

dBCube by Stimulant

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments. Their ultimate goal, beyond connecting people with brands, is to create that elusive State of Flow between content, curiosity, and memorable experience. Join Stimulant CEO Darren David at SEGD’s CX Workshop March 10 in Las Vegas! This week, he and Design Director Nathan Moody gave SEGD a sneak preview of their presentation on balance, technology, and emerging possibilities.

Helen Riegle

Helen Riegle is the Founder and Principal of HER Design and serves as the creative director for all projects. Founded in 2006, HER Design is a Boston-based design house specializing in interpretive exhibition design, identity, and print.

Helen Riegle, HER Design
Marblehead, MA

John Murphy

John Murphy is Creative Director of Solid Light, Inc. John Murphy’s career has taken him around the world, back in time, into the future, and under the sea. With more than 25 years of experience designing and directing high-level media experiences for distinguished museums like the National Constitution Center, Thomas Jefferson’s Monticello, and the World of Coca-Cola, John possesses the skills, style, and sensibilities to tell great stories in three-dimensional spaces.

John Murphy, Solid Light Inc.
Solid Light
Louisville, KY

Carrie Musson

Carrie Musson credits her degree in architecture and here real-world experience in graphic design as giving her the ability to see different perspectives and communicate different ideas—skills that have been tremendously valuable at Solid Light.

Carrie Musson, Solid Light Inc.
Solid Light
Louisville, KY

Ji Hea Kim

With a BFA in Visual Communication and Multimedia/Animation Design and an MFA in Museum Exhibition Planning and Design, Ji Hea Kim works every day to transform exhibit spaces and create design atmospheres that get people talking. In 2013, she won both the Museum Exhibition Planning & Design Award and the Museum Study Award for Outstanding Achievement.

Ji Hea Kim, Solid Light Inc
Solid Light
Louisville, KY

Joseph Nicholson

Joseph A. Nicholson AIA, NCARB, IDSA is Principal-in-Charge of studioMUSarx.

Joeseph Nicholson brings a unique insight to each museum architecture and exhibit design project. He has worked in all facets of museum planning, exhibit design, architecture, and exhibit fabrication. He continued his education and earned a masters degree with merit in Museum Studies. His current professional practice as the principal of studioMUSarx focuses exclusively on servicing the planning and design needs of the museum community.

Joseph Nicholson, studioMUSarx


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