Clifford Selbert

Convergence: 2014 SEGD Conference

Convergence: 2014 SEGD Conference

Design Forces Converge at the 2014 SEGD Conference in Atlanta

Ideas, cultures, disciplines, and geographies converged in Atlanta June 5-7 for the 2014 SEGD Conference themed Convergence: Crossing Lines.

Just as Atlanta is a city that has been shaped dramatically by social, cultural, and historical forces, design is continuing to shape and reshape itself as disciplines, technologies, and social changes collide.

Design and Planning for Parks, Heritage and Visitor Facilities

Click to view the details about the SEGD Podcast: Design and Planning for parks, heritage areas and visitor facilities

What you will learn:
This workshop focused on a technical approach to information design and wayfinding for these places, as well as competencies that can be used to develop these projects.

Topics:
This workshop was targeted at urban planners, city and park officials, designers, fabricators, and clients in non-profit institutions with a strong interest in identity, wayfinding, and the development of sign systems.

Questions Answered: 

Abu Dhabi Signage and Wayfinding

Clifford Selbert: A Sign Can Change the World

Abu Dhabi rose from the Persian Gulf sands in the 1960s after oil was discovered in the region. Once a small pearl-diving outpost, its population has grown to more than a million and today it is the second largest city in the United Arab Emirates—dense with opulent palaces, lush parks and gardens, and some of the world’s tallest skyscrapers. But until now, the streets had no names.

The Jury Speaks: 2014 SEGD Global Design Awards

What were our 2014 SEGD Global Design Awards jurors looking for as they evaluated the more than 420 entries submitted this year? What did they find, and what advice do they have for future design award entrants? The 2014 winners will be notified soon and honored during the 2014 SEGD Conference June 5-7 in Atlanta. In the meantime, here are a few words from our jurors.

In the Balance: SEGD Global Design Awards

In a clandestine location in Washington, D.C., this past weekend, a multidisciplinary jury of nine vetted, pondered, discussed, defended, nixed, and gushed over submissions to the 2014 SEGD Global Design Awards.  Day 1: Jurors pored through more than 430 entries…one at a time. By the end of a  long and grueling day, the candidate projects were reduced to 93.  Day 2: Down to the nitty-gritty.

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Universal City

Honor Award
Universal City, Selbert Perkins

Selbert Perkins developed environmental communications master plans for these two landmark theme park locations. These comprehensive master plans include the design, management and development of a dynamic system of environmental communications for periphery roadways, gateways, internal roadways, "the world's largest parking structure," pedestrian and bicycle pathways, waterways systems, construction phase graphics and back-of-house systems. Site features include themed attractions, five hotels, recreation facilities, offices and parking facilities.

Salem State College

Merit Award
Salem State College, Selbert Perkins Design Collaborative

SPD created a communications master plan, and a bold new identity for Salem State College. The new identity incorporates contemporary imagery and was applied to a wide variety of merchandise, print and environmental communications. The comprehensive communications program unified editorial and visual messages to powerfully position Salem State among all of its constituencies.

Northeastern University Tribute Portal

Merit Award
Northeastern University Tribute Portal, Northeastern University, Selbert Perkins Design

The Bernard M. Gordon Tribute to Engineering Leadership is an interactive archway located in the center of the Northeastern University campus in Boston. Selbert Perkins Design, in collaboration with Richard Lewis Media Group, Pressley Landscape Architecture, and Northeastern University, designed the portal to honor 11 groundbreaking engineers who revolutionized aerospace engineering, computer technology, and communications.

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