Mike Rawlinson is a founding director of City ID, a specialist design company based in New York, USA and Bristol, UK.
He has led the development and delivery of innovative, ground-breaking design projects and strategies in the US, Europe and the UK – the quality of which is demonstrated through their legacy. Mike has extensive experience in master planning, streetscape design, wayfinding, information systems, transportation, city identity, public art and legibility projects.
A new wayfinding system for the thousand-year-old city of Bath, England, focuses on the visitor experience, revealing its hidden gems with a contemporary design inspired by its Roman and medieval roots.
The city of Bath is historically in awe of its own heritage. The World Heritage Site is perhaps best known for its Roman hot-spring baths and its distinctive Palladian architecture. Its modern-day residents take their city’s cultural heritage very seriously, and any new features added to Bath’s streets are often viewed by those who live there as a form of cultural vandalism.
PearsonLloyd (product design), FW Design (wayfinding strategy, graphic design), City ID (wayfinding/digital strategy