Edwin L. Hofmann is associate vice president of design at Limited Brands and a founding member of the Victoria’s Secret store design team. In close cooperation with the company management, Hofmann defines and develops cutting-edge branding strategies, which are then translated into riveting, emotionally loaded flagship store concepts. Hofmann and his team were recently responsible for creating the Victoria’s Secret flagship stores in New York, Chicago, and Hawaii. Before that, Hofmann was design director at Victoria’s Secret Beauty and senior designer at Robert A.M.
Expansion of Cincinnati’s Duke Energy Center was designed to help position the convention center as a key venue for sought-after national and regional events. Part of the challenge was creating very large-scale, meaningful identification and placemaking graphics that would attract attention, unify the old and new parts of the building, and fit within a modest budget.
Scrabble on the Cincinnati Skyline is an interactive experience that utilizes Cincinnati's horizon as a backdrop for a visual game. The National Underground Railroad Freedom Center becomes the axis point for this experience, which then weaves itself through the surrounding riverfront area.
Mike Ruehlman, University of Cincinnati College of Design, Architecture, Art, and Planning
Ohio & Erie National Heritage Canalway Communications. A recently designated heritage area, the Ohio & Erie National Heritage Canalway was practically unknown by local residents and even less known outside the region.