Brian Dyches is an authority on global retail design, marketing, and customer experience elements such as social media and behavioral characteristics in various consumer environments. Most recently Brian has worked on projects for brands such as Kate Spade, Maracay Homes, Lucky Brand Jeans, BCBG, Prana, and Comerica Banks. He is a partner as well as the Director of Experience Design + Strategy at Openeye Global Design Lab, and previously served as the past international chairman and president of the Retail Design Institute (RDI).
Gretchen Wilde is a co-chair of the Phoenix Chapter.
Gretchen Wilde started Airpark Signs & Graphics, a leader in architectural signage in the Southwest, in her mothers family room in 1983. The company has cultivated extensive expertise in all facets of the process, from design through fabrication and installation.
Jonathan Mugmon is a co-chair for the Kansas City Chapter.
An experienced senior planner, Jonathan Mugmon has over sixteen years of experience in the development of wayfinding systems, interpretive planning and environmental graphics.
Jonathan Mugmon received a Bachelor of Fine Arts and Graphic Design and a Master of Fine Arts and Graphic Design. Jonathan returned to his alma mater, in Florida, as an Associate Professor to share his wealth of knowledge of design.
Elizabeth Griswold has over 17 years of design experience with an emphasis on experiential graphic design, wayfinding and brand integration. With a passion for translating brand stories into experiences, her focus is aimed on strategic integration in the built environment.