EGD can be seen as the art of using space as a medium of communication, making the environment around you tell you where to go, what to buy, where you are, and what to do next. It can even tell you a story. Jonathan Alger,Principal Designer and 2006-2007 SEGD President, provides an overview of how EGD can be used as a storytelling tool in projects as wide-ranging as exhibitions, trade shows, themed spaces, and landscapes.
Washington, D.C., is a content-rich venue for the 2010 SEGD Conference + Expo.
With its vocabulary of granite and marble and limestone, carved letters and majestic sculptures, classical architecture and stately canopies of trees, Washington, D.C., tells a story.
There are many individual stories told within the walls of its museums, inside its art galleries, and on the stone tablets marking its memorials. But collectively, the city’s monumental features tell just one: the story of what it means to be American.
Manhattan's Hearst Tower, the first LEED office tower in New York, is a modern reinterpretation of the Hearst Corporation's original six-story, cast stone, Art Deco home. Foster + Partners inserted a 44-story steel-and-glass tower inside the original structure. The landmark façade is now a 70-ft.-high, skylit atrium space.
Since 1935, the Griffith Observatory has provided visitors a window to the cosmos, attracting 70 million stargazers to the graceful landmark perched atop Mt. Hollywood. When it reopened in November 2006 after a $93 million renovation and expansion, it was twice its original size and included not only a new start-of-the-art planetarium, café, bookstore, and theater, but 20,000 square feet of exhibit space designed to turn earthbound visitors into observers of the universe.
A highlight of Sir Norman Foster’s new landmark Hearst Building in Manhattan is an exhibition and tour program for one of the company’s most iconic and enduring publications, Good Housekeeping magazine.
The tour celebrates and interprets the Good Housekeeping Institute’s century of commitment to America’s consumers and women’s advocacy, also introducing visitors to the rigorous tests carried out by the Institute’s various departments.
This classic, dynamic flap sign was designed and commissioned to display inspirational quotes, poems, questions, and statements about democracy rather than train timetables. Unlike normal flap signs, this one has no labels or markings on it other than the letters that appear when the flaps move. When it is blank, it is mute.