And you thought Y2K was a nail biter?

We need your help to make 2017 an historic year for SEGD

Remember Y2K?

It was a nail bitter all right. We were all wondering what would happen when the digital clocks clicked over to read 2000 for the first time.

The predictions ran from Armageddon to meh! Firms across the globe were preparing; some tech support teams did not much enjoy that new year. I personally had a great time at a Y2K party on the rooftop of a 47-story building in Hong Kong! Where were you?

5 Ways This Year’s Xlab Will Challenge, Excite and Inspire You

5 Reasons You Should Attend Xlab

At this year’s Xlab, you'll meet incredible speakers, learn about inspiring projects, go on exclusive tours and connect with designers and makers from around the world at this exciting two-day event focused on “Experiences in the Era of Disruption.“ Haven't made up your mind just yet? Here are five good reasons you need to be at Xlab this year.

Staying Relevant in a Constantly Changing World with Matthew McNerney

Join Matthew McNerney of Potion at 2017 SEGD Xlab

At the 2017 SEGD Xlab event, Potion’s Director of Design will share his insight on what disruption means for immersive environments and how he has integrated new platforms to enhance the user experience. Here, Matthew McNerney discusses his session on Disrupted Storytelling, his approach to design and what it takes to lead innovation.

Striving for Innovation with Valentin Spiess

Join Valentin Spiess for 2017 SEGD Xlab

On November 2, Valentine Spiess of iart ag will close the 2017 SEGD Xlab event with a keynote presentation on the award-winning Kunstmuseum Basel Light Frieze and his firm’s work at the intersection of digital and physical. But for now, Valentin shares where he finds inspiration, how he approaches design and what it means to win the 2017 SEGD Global Design Awards Best of Show.


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