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Be an Xplorer at SEGD Digital Camps

Native Voices at Penn Museum

Being an experiential graphic designer these days is like being an explorer—charting the course of your business or career, scanning the horizon for new opportunities, and scouting the right tools and skills to take advantages of those opportunities. That’s what SEGD’s Xplorer Digital Camps are all about: making sure you’re prepared for the increasingly digital and data-enabled projects in your future. 

>> Attend SEGD Xplorer Digital Camps in Philadelphia or Seattle this summer!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Testing 1, 2, 3... Bluecadet's Process

Photo montage: Josh Golblum, Bluecadet

As Bluecadet’s Founder and CEO, Josh Goldblum has devoted his career to doing award-winning work with organizations like the MoMA, Smithsonian Institution, Doctors Without Borders, and National Geographic to educate, engage, and entertain through websites, mobile apps, interactive installations, and immersive environments.

>>Josh will be sharing his experience at the hands-on digital experiential design workshop Xplorer East, July 23 in Philadelphia, hosted at Bluecadet’s office.<<

Clear Goals + Audience Empathy + Awesome Technology

Photograph of Chris Whalen and John Morena, OpenEye Global

“The possibilities are kind of endless. I don’t know how else to say it.”

Chris Whalen is the Creative Director at OpenEye Global, a firm specializing in digital experience design in retail spaces.  He’s very enthusiastic about the future of user interactions with digital screens and signage, and is a perpetual learner alongside collaborator John Morena, an expert in motion graphics, animation and video.

Top 20 Signs

Fabulous Las Vegas Sign by Betty Willis

Arguably the "Welcome to Fabulous Las Vegas" Sign designed by Betty Willis in 1959 is the most recognizable sign in the world. Or is it? It may be the most famous, but is it in the top 20 best signs ever designed? We need the communities input to determine the Top 20 Signs. The comment section is open below, just log in using your SEGD log in details to post and let's hear what you think. Feel free to post your whole top 20 or single suggestions and remember to look back here in a few weeks when we will publish the results.

Meet Your Makers at the 2015 SEGD Conference NEXPO

Creative Edge at 2015 SEGD Conference/NEXPO

The difference between a good project and a great one is having the right partners on your team. NEXPO is the day-long industry supplier and maker exhibition during the 2015 SEGD Conference: Experience Chicago June 4-6. Looking for new fabricators to help bring your ideas into reality? Need to research ADA signage or sustainable processes for your next project? Whether you’re looking for collaboration, information, or inspiration, NEXPO is the right place for you!

There’s still time to register for the full conferenceJune 4-6 in Chicago! Or you can also get a one-day NEXPO pass!

Tanner Woodford's Chicago

Tanner Woodford and Chicago Design Museum

“Design is about process and community, not products.”

Tanner Woodford, co-founder of the Chicago Design Museum and one of Newcity’s Annual Design 50 for 2015, is an irrepressible cheerleader for his city and its design heritage. He says design is about process and community, not products. And he wants to share a few Second City secrets you probably don't know yet. Tanner will open the 2015 SEGD Conference: Experience ChicagoJune 4-6. Join him there!

Cross Pollination with Wendy Fok

Wendy Fok at the 2015 SEGD Conference

Spatial architecture and emergent technology connect in Chicago!

Wendy Fok is a globe-hopping architect, design researcher and tech maverick whose work marries spatial design with exploration of emergent technologies. Winner of the ADC Young Guns Award and one of Perspective’s 40 Under 40, Fok says cross-pollination and creative strategy are where it’s at for her generation of designers. She'll be a featured speaker at the 2015 SEGD Conference: Experience ChicagoJune 4-6, and she's created a video inviting you to join her!

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