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8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

What Does it Take to be an Xplorer?

Eldheimar Volcano Museum

You know you need to hone your digital skills to grow your resume and your business. But what are the core digital competencies you should be developing? In June, the SEGD Academic Task Force issued the XGD Core Competencies, which outline the baseline skills essential for success in XGD. You can cover them all at the Xplorer Digital Camp coming up Aug. 6 in Seattle. But hurry—capacity is limited and seats are filling fast!

Be an Xplorer at SEGD Digital Camps

Native Voices at Penn Museum

Being an experiential graphic designer these days is like being an explorer—charting the course of your business or career, scanning the horizon for new opportunities, and scouting the right tools and skills to take advantages of those opportunities. That’s what SEGD’s Xplorer Digital Camps are all about: making sure you’re prepared for the increasingly digital and data-enabled projects in your future. 

>> Attend SEGD Xplorer Digital Camps in Philadelphia or Seattle this summer!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

Testing 1, 2, 3... Bluecadet's Process

Photo montage: Josh Golblum, Bluecadet

As Bluecadet’s Founder and CEO, Josh Goldblum has devoted his career to doing award-winning work with organizations like the MoMA, Smithsonian Institution, Doctors Without Borders, and National Geographic to educate, engage, and entertain through websites, mobile apps, interactive installations, and immersive environments.

>>Josh will be sharing his experience at the hands-on digital experiential design workshop Xplorer East, July 23 in Philadelphia, hosted at Bluecadet’s office.<<

Clear Goals + Audience Empathy + Awesome Technology

Photograph of Chris Whalen and John Morena, OpenEye Global

“The possibilities are kind of endless. I don’t know how else to say it.”

Chris Whalen is the Creative Director at OpenEye Global, a firm specializing in digital experience design in retail spaces.  He’s very enthusiastic about the future of user interactions with digital screens and signage, and is a perpetual learner alongside collaborator John Morena, an expert in motion graphics, animation and video.

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