Campaign

The Internet of Things and Why It Matters to You

The Internet of Things is a growing network of objects–from home appliances to industrial machines and from signs to cars—that are connected to each other and the Internet. Through an infinite web of sensors and devices that generate constant streams of data, objects will communicate with each other to make everyday tasks more efficient. Yes, it all sounds very Minority Report. But what does it mean for you and your future in designing experiences and connecting people to place? At Xlab 2015, we’re putting the pieces of the puzzle together. Be there to see how it all relates to YOUR practice!

Xlab -- Transforming the Conversation and the Future

New digital platforms and technologies are emerging and converging at warp speed. Since 2011, Xlab has looked ahead to the future of experience design and provided a platform for continuing dialogue about how design and technology can be used to improve human experiences in physical spaces. It’s an incredibly important conversation—shouldn’t you be a part of it? Register today and be a part of the future at Xlab 2015!

15 Digital Technology Projects that Transformed Public Spaces Forever

Crown Fountain at Millennium Park, Chicago

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

The Future of Wearable Technology and Experience Design

Technically, the Apple Watch, Jawbone UP, and Google Glass are nothing new. Wearable technology has been around since the early 17th century, when Chinese mathematicians adapted the abacus as a ring. Soon after, the pocket watch caught on in Europe—offering humans the first wearable, mobile technology that augmented their awareness of time, space, and environmental conditions.

To Be or Not to Be? The Rise and Fall of Branded Environments

Katie Sprague at SEGD Branded Environments 2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

5 Reasons Why Being an SEGD Member is Way Better than Going Back to School

It’s that time of year again… Say goodbye to long days at the pool, weeks at grandma’s, and staying up until all hours. Hello to Trapper Keepers, slam books, and the smell of freshly sharpened pencils in the morning. Oh, the pain of getting up early and the anguish of that summer reading not quite completed.

Becoming an SEGD member—or rejoining this month—is WAY better than getting sweaty in gym class. It’s really as easy as A-B-C:

 

For the Fun of It: 8 Ways to Add Play to Branded Environments

Cornell University Stocking Hall

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

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