BrandCulture Communications

2016 SEGD Global Design Awards: Creative Experiential Designs that Communicate

WASHINGTON, DC – In a world that is increasingly complex visually, designers are experimenting with ways to enhance users’ enjoyment of the “real” world with creative experiential designs that communicate. Operating at the intersection of communications and the built environment, the field of experiential design embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

A Very Bright Wayfinding System at The University of Technology Sydney

Wayfinding Totems Image

BrandCulture's eyecatching signs are not just another pretty wayfinding system. There's very smart technology behind these signs. Their bold color is not only the culmination of a design and installation that revolutionized wayfinding on the campus of The University of Technology (UTS) in Sydney, it's a fully digitally-integrated signage system that may be coming soon to a similarly challenged land-of-the-lost-campus near you.

Jury Announced for 2016 SEGD Global Design Awards

Stephen Minning of BrandCulture (Sydney) leads a team of eight acclaimed multidisciplinary designers.

WASHINGTON, DC – Stephen Minning,founder and managing director of one of Australia’s leading design and brand studios, will serve as Chair of the 2016 SEGD Global Design Awards jury. He’ll lead a panel of eight other acclaimed designers representing a wide range of disciplines, from interactive experience design to architecture and wayfinding.

BrandCulture Designed Queensland Gas Company experience

Identity for Queensland Gas Company

BrandCulture (Sydney) designed a customer experience for Queensland Gas Company’s new Brisbane command center to signal the completion of the network construction and the beginning of operations.

The firm was also engaged by Mirvac to reconsider wayfinding for The Greenwood Plaza in North Sydney; the project is in production and will bring a new and refreshing approach to navigating retail environments.

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