Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm Co-CEO Tom Powers.
By Jan Ashdown,Senior Design Consultant at ptc.
If in the past, goods manufacturers added services to their offer to differentiate themselves, today we see organizations staging experiences to get ahead of the competition.
The 2018 SEGD Conference Experience Minneapolis delivered the highest satisfaction score for an SEGD conference since the great recession. Read about the progress we are making on our education resources and more.
I’m a firm believer in the development of new and more powerful ways to visually communicate important messages non-verbally. But caution is appropriate when attempting to replace a well-established and vitally important societal icon with something that has not been fully usability tested, approved by relevant public regulators, or that has survived the rigors of a comprehensive design process.
Design solutions have ranged from absorptive ceilings to baffles and even plantings. Vertical and horizontal surfaces covered in expensive materials and scattered throughout a design seem to be the standard solution. But what if acoustic comfort hinges on something entirely unexpected?
SEGD has been working on a continuous cycle of improvements to its programs and content to ensure that it remains relevant and becomes more vital for members. How satisfied are members with the changes? Did the organization get a thumbs up or down for the on-going improvements? How has SEGD's membership changed over the past five years?
“Off Grid 18,”the second-annual international experiential graphic design event created by the Wellington Chapter of SEGD, transpired over four days and four cities in late February. The theme was “Experiential City,” which posed the question, “What is the ‘experiential city’ and where does design fit in?”
Even after you’ve worked with a client to define the project scope, there will be other challenges. Often, these include internal pressure to reduce costs.
