It’s currently 35 degrees out in New Jersey and my usual pumpkin beer has now become a winter lager. That can only mean one thing… The holidays are upon us and it’s time to reflect and plan ahead.
For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.
I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.
With the end of the year on the horizon and lots of agencies and studios looking at ways to invest in their marketing for 2019, I cannot help but think about the immense benefit being a member of SEGD has to offer.
It goes without saying that the warmth, friendliness and helpfulness of the members are tremendous features, but what else is there? What about the elusive conversation centered around **cough, cough** marketing ROI?
In this installment of Design To Go, Diane Burk travels to Spain, visiting the beautiful cities of Barcelona and Madrid. The biggest city on the Mediterranean, Barcelona is a cultural, economic, entertainment, educational and tourism center for Southern Europe. Madrid is the capital of Spain and the largest municipality in Spain as a whole—and boasts many of its historic buildings and districts kept intact.
This week’s Nail It Weekly story was written by a reader who responded to last week’s email on overcoming arrogance. Corry wrote:
“Thank you for showing how once we have a better understanding of our emotional demons, we might actually be able put them to work for us. For me, I’ve noticed that sometimes I freeze and literally forget my core expertise.
This past summer was a very busy one for SEGD—and for SEGD Members, I've been told.
In July, we hosted a record-breaking crowd at the Wayfinding event in LA, which boasted some amazing tours as well. We built on that success with the Exhibition & Experience Design event in August in Washington DC. The format of running educational events for SEGD's specific practice areas is working very well to deliver targeted learning experiences alongside opportunities to network.
