You stand carefully on a slippery mountain top staring at an eight-foot-square map sticking out of the snow on six-by-six posts showing four mountains, 58 ski runs and 21 ski lifts. It’s 19 degrees out with light snow flurries and through your fogged up goggles you try to pick an interesting but safe route down to the lodge.
I would like to share three simple stories about culture and power that have inspired me since I first started in this field some 30 years ago. I hope they will inspire you as well. Some I’ve written about before, but I’ve added some new details about and snippets from my personal life experience.
As any sort of designer, you have a main set of promotional materials: your logo, business cards, printed portfolio and in most cases, a website. That’s all you expect to need to be successful coming out of school—but what about searching for jobs, or building your professional network? Where does one even start?
For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.
I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.
With the end of the year on the horizon and lots of agencies and studios looking at ways to invest in their marketing for 2019, I cannot help but think about the immense benefit being a member of SEGD has to offer.
It goes without saying that the warmth, friendliness and helpfulness of the members are tremendous features, but what else is there? What about the elusive conversation centered around **cough, cough** marketing ROI?