In Harman-y - Customer Experience In-Store

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do people consume music? And how can we provide an unforgettable, immersive customer experience at the new store? (This award-winning project will be profiled at SEGD’s CX Workshop March 10 in Las Vegas! Join us there!)

CX and You: Unlock the Power!

Innovating Customer Experience at Retail

With his 25-year career spent in store planning and retail architecture, Brian Dyches is an authority on global retail design, marketing, and customer experience. As a headliner at SEGD's CX Workshop March 10 at the Digital Signage Expo in Las Vegas, he'll cover trends, innovations, and opportunities for designers, technology experts, and brand marketing professionals to harness the power of digital technology.

Tips from Graham; 2015 Global Design Awards Jury Chair

Photo montage: Graham Hanson/GDAP Jury

Considering entering the 2015 SEGD Design Awards? Let me assure you, there’s no better time to start. With more categories than ever, the odds of winning are better than you think! On top of that, we’ve assembled a fantastic team of jurors who will deliberate intensively and collectively over three days to determine the winners. We the jury pride ourselves on our selection process being neither subjective nor arbitrary nor imbalanced.

All that said, here are a few tips to help make your entry stand out:


Happy Holidays!

SEGD wishes you a HappyHolidays in 2014!

What an eventful year it has been for the SEGD community!

There has been so much good news and there is still more to share:

Two new dynamic members joined the SEGD family – Kristin Bennani (Director of New Business) and Kate Murphy Booth (Manager of Marketing and Sales). They bring even more competence to support the growth of SEGD

Second to None: 2015 SEGD Conference in Chicago

Okay, it may be called the Second City... but Chicago takes the back seat to no one. From the Magnificent Mile to the shores of the mighty lake, and from Oak Park to Lincoln Park to Millennium Park, Chicago is chock full of EXPERIENCE. The best shopping in the world? Check. The best pizza? You got it. The best cultural, arts, and design attractions? Think the Art Institute, spectacular museums, amazing music venues (blues anyone??), an unparalleled park system, and attractions like Navy Pier and the Architecture River Cruise.

Customer Experience in the Real World

The ways we engage with the world have changed radically, and seemingly overnight. We look at the world through the filter of our smart phones and tablets and, increasingly, through a network of digital interfaces wherever we go. In the subway system, embedded interface technology and digital kiosks help me find the right train and provide tips about shops and amenities nearby. At McDonalds, I can order a custom hamburger (avocado, please, hold the pickles) via a new digital interface. I can add to my parking meter remotely via my smartphone.

CEO Update Q4, 2014: A Record-Setting Year

Infographic for the SEGD 2014 Q4 CEO Update

By Clive Roux

What a year it has been. We've heard from so many of you that this year has been really busy, and we're happy to say that has also been the case for your association. We've been working hard on all aspects of SEGD to make participation a better value for you. Much of our work has been focused on using the website to deliver more and better benefits to you.

SEGD's Portland Chapter Connects People to Place

Portland is known for its pioneering transformation of downtown with innovative public spaces in the 1970s and 80s. Its landmark fountain plazas designed by landscape architect Lawrence Halprin in the 1960s helped create the initial momentum. During Portland Design Week, SEGD Portland invited residents back to the unique fountain spaces to experience them in new ways. Read about "Revolution in the Landscape" on the SEGD Portland blog


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