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Nurturing Your Soul

Nurture your Soul

I have to admit I have a travel bug. Just as soon as I've returned from a trip, I look forward to the next journey, the next experience, and the next batch of information I can add to my human database of knowledge. So maybe my bug is the experience bug. Connecting with our members, the Experiential Graphic Design community, is extremely rewarding. And making those connections in person at our events... priceless. Our community is on fire right now. People are so busy they just can't get out of the office. Sure it's great for business and great for your career.

Creating Digital Experiences for Your "Customers"

Control_otg-minneapolis-mimosa-550_250

They’re probably not your customers. In fact, they may not be “customers" per se at all, but they are the key to your client’s ROI in your design. As shopping options increase, particularly in terms of the convenience, ease, and personalization of online shopping, the in-store shopper increasingly wants a similarly enhanced experience, but all the more memorable as it is happening in the physical environment.

Enter interactive "smart" shopping experiences.

SEGD - Some Serious Momentum Going on Here!

SEGD CEO Update Feb 2015

2014 - A year to remember

Thank you to all the Experiential Graphic Design leaders who joined us for SEGD’s first-ever Business of Design Summit in Denver two weeks ago. We have begun the process of talking about the future of the profession's firms and getting our profession's leadership group together to talk about excellence, sustainability, and growth.

What is Customer Experience and Why Should You Care?

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well. At SEGD’s CX Workshop—March 10 at the Digital Signage Expo in Las Vegas—you’ll see how this form of experience design is using digital technology to connect people to brands and spaces—from retail stores to sports arena and from hospitality and entertainment venues to corporate spaces.

Customer Experience in the State of Flow

dBCube by Stimulant

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments. Their ultimate goal, beyond connecting people with brands, is to create that elusive State of Flow between content, curiosity, and memorable experience. Join Stimulant CEO Darren David at SEGD’s CX Workshop March 10 in Las Vegas! This week, he and Design Director Nathan Moody gave SEGD a sneak preview of their presentation on balance, technology, and emerging possibilities.

Handled with Care- Your Design Awards Jury Process

Photograph of Design Awards Jury Deliberating

When it comes to the SEGD Global Design Awards, there's no skimping when it comes to the way the Jury handles and judges your entries.

Jury Selection: Jurors are selected for their expertise across various practice areas to represent the categories and the field in general by the Jury Chair, with suggestions from the board, CEO and staff as well. The result is a truly accomplished and multidisciplinary team that really understands what makes great Environmental and Experiential Graphic Design.

Architect-ing Customer Experience with Array Interactive

Adobe Briefing Center

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments. That’s an important grammatical and functional distinction, because Array believes digital experiences should be a seamless part of the physical space, not pasted on as an afterthought. Learn how Dumo tackles customer experience—and what he thinks about the term “digital signage”—at the SEGD CX Workshop March 10 in Las Vegas!

In Harman-y - Customer Experience In-Store

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do people consume music? And how can we provide an unforgettable, immersive customer experience at the new store? (This award-winning project will be profiled at SEGD’s CX Workshop March 10 in Las Vegas! Join us there!)

CX and You: Unlock the Power!

Innovating Customer Experience at Retail

With his 25-year career spent in store planning and retail architecture, Brian Dyches is an authority on global retail design, marketing, and customer experience. As a headliner at SEGD's CX Workshop March 10 at the Digital Signage Expo in Las Vegas, he'll cover trends, innovations, and opportunities for designers, technology experts, and brand marketing professionals to harness the power of digital technology.

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