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The Digital Directory Experience + Airport Retail—Enabling Engagement

Image: Openeye Global

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.

Relocating Humanity

Creative Destruction Part 03

We know we placed it somewhere, but somehow we seem to be losing our humanity in the accelerating quest for digitization and automation. I call this trend Relocating Humanity, which speaks to not only the massive changes brought about by accelerating increases in technology and the attendant social shifts, but the need to re-establish and relocate our humanity in the process.

How Can You Help Make Your Profession Stronger This Year?

Read how you can give back to SEGD this year

Our profession has been humming along at an incredible growth rate for at least the past two years, with the sentiment that the momentum is still accelerating. Firms are betting big on developing new teams, employing new senior level leaders, developing digitally skilled teams and making capital investments. Have you thought about how you can support the development of your profession as well this year?

Creative Destruction Series: Introduction

Creative Destruction Introduction Graphic

I have a love for languages in the historical and geospatial context, and how the first usage of words says a lot about their meaning. According to the Merriam Webster dictionary, the first known use of the word “creative” was over 200 years later than the use of the word “destruction.” Why the wait, and what does that say about us?

The Great Big Lesson Retailers Can Learn From Museums

Image: Josh Goldblum Blog

By Josh Goldblum, Bluecadet

In a few months in Philadelphia, a new Warby Parker store will open in a space formerly occupied by the Le Bec-Fin. This restaurant, led by Chef Georges Perrier, was once widely considered one of the best in the world, but it famously refused to change with the times—and paid the price. With Warby Parker’s move into physical spaces, I’d argue the brand is doing the opposite.

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