I hope you all had a fabulous holiday and New Year and that you are getting back into the swing of things! 2016 was another fantastic year for our organization.
Some presentations are just classics, like Paul Mijksenaar's talk on Information Design which is offered by SEGD as one of the learning series courses.
For this part, I interviewed Gordon Kurtenbach. Gordon Kurtenbach is the Head of Autodesk Research where he leads a large research initiative on topics including human-computer interaction, graphics and simulation, environment and ergonomics, high-performance computing, and CAD for biotechnology.
Creative Destruction Part 04: A Curious Stepchild of Inbound Marketing
Walk through the lobby of most buildings today and invariably you will pass a large media wall of some kind. Flowing across these screens in high-key colors are looping marketing messages or media art, likely inspired by a C-level executive who exhorts the design team to replicate one they saw elsewhere.
For the third year, Communication+Place has featured the latest peer-reviewed experiential design research innovation coming from leading global academic institutions.
Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.
We know we placed it somewhere, but somehow we seem to be losing our humanity in the accelerating quest for digitization and automation. I call this trend Relocating Humanity, which speaks to not only the massive changes brought about by accelerating increases in technology and the attendant social shifts, but the need to re-establish and relocate our humanity in the process.
