Maybe you’re pitching new business to a client or giving a presentation to your own team. If you’re smart and even reasonably creative, your brain will be working overtime on how the meeting is progressing and how people are reacting.
In 2014, I volunteered to become a Chapter Co-Chair in Los Angeles in the hopes of growing our local chapter and creating events that would appeal to those in our industry. As time went on and our LA membership grew, it was exciting to see the addition of new members from various design backgrounds (signage, digital, exhibit design, fabrication and manufacturers).
We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.