Amy Lukas was president of SEGD in 2012-2013 and she is the co-founder of Infinite Scale Design Group. Infinite Scale is a strategic design studio that creates brand experiences in environments and events. Amy’s role as Project Director provides the foundation for each client project as she is the organizational leader and strategic thinker for Infinite Scale's clients.
The new Natural History Museum of Utah uses organic forms, materials, and a sympathetic environmental graphics program to fill its role as “the trailhead to Utah.”
Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the historic Assembly Hall renovation, now State Farm Center, in Champaign, Ill. Work included concepts for graphics, wayfinding, and fan experience starting from the outside of the arena all the way into the seating bowl and field of play. The holistic application of branding and messaging is designed to help energize the fan base, including alumni-specific gathering areas, with pure Illini identity.
Infinite Scale Design Group (Salt Lake City) is providing event design and integrated branding for the Pac-12 Football Championship game on December 2, 2011.
Today we are announcing a bold and exciting development for SEGD.
On Friday, October 25, 2013, your Board of Directors proposed and voted on a new description for SEGD—one that recognizes the transformation our design discipline has been undergoing in recent years.
It is a change that points us clearly toward the future.
For demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth, and excellence of SEGD programs
Recipients of the Distinguished Member Award have been instrumental in cultivating university EGD programs, advancing accessible and green design, and promoting cultural agenda through design.
