Amy Lukas

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

A Strong and Expanding SEGD Community

2015 SEGD Conference Past Presidents

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name the adjective; people seemed to really enjoy it. Chicago delivered incredible sunny days, riverboat tours of the city's architecture, and receptions out on the river walk. All these city-based activities provided great opportunities for people to get to know each other and connect.

Infinite Scale: Come to Play

Infinite Scale partnered with AAA Flag & Banner as the Title Sponsor to host the San Francisco 49ers Vice President of Marketing at the 4th Annual Salt Lake Design Week. Ali Towle spoke about Levi’s® Stadium, where Infinite Scale’s Creative Council™approach to encourage collaboration between all stakeholders ensures an incredible fan experience.

Amy Lukas

SEGD President 2012-2013

Amy Lukas was president of SEGD in 2012-2013 and she is the co-founder of Infinite Scale Design Group. Infinite Scale is a strategic design studio that creates brand experiences in environments and events. Amy’s role as Project Director provides the foundation for each client project as she is the organizational leader and strategic thinker for Infinite Scale's clients.

Amy Lukas, Partner, Infinite Scale, Salt Lake City
Infinite Scale
Salt Lake City, UT

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