Amy Lukas

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

A Strong and Expanding SEGD Community

2015 SEGD Conference Past Presidents

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name the adjective; people seemed to really enjoy it. Chicago delivered incredible sunny days, riverboat tours of the city's architecture, and receptions out on the river walk. All these city-based activities provided great opportunities for people to get to know each other and connect.

Infinite Scale: Come to Play

Infinite Scale partnered with AAA Flag & Banner as the Title Sponsor to host the San Francisco 49ers Vice President of Marketing at the 4th Annual Salt Lake Design Week. Ali Towle spoke about Levi’s® Stadium, where Infinite Scale’s Creative Council™approach to encourage collaboration between all stakeholders ensures an incredible fan experience.

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