When Kaiser Permanente planned its new Antelope Valley Medical Center in the windy desert region north of Los Angeles, it envisioned more than a place for sick people. Kaiser and local residents wanted a “total health environment” and a community gathering space. A unique partnership between two experience design firms resulted in a super-scaled public art program that connects people, place and experience by telling the community’s story.

Design Forces Converge at the 2014 SEGD Conference in Atlanta

Ideas, cultures, disciplines, and geographies converged in Atlanta June 5-7 for the 2014 SEGD Conference themed Convergence: Crossing Lines.

Just as Atlanta is a city that has been shaped dramatically by social, cultural, and historical forces, design is continuing to shape and reshape itself as disciplines, technologies, and social changes collide.