3M

Cristal Bar

Merit Award
Cristal Bar, Zenses Group, Katrin Olina Ltd.

Using up-to-the-minute film and printing technology and imagery that combines the traditions of murals, grotesques, and symbols, Katrin Olina created an immersive, otherworldly destination in Cristal Bar, a 1,200-sq.-ft. bar in a Hong Kong high-rise. Using 3M graphic film, The Icelandic designer covered every wall, ceiling, and floor surface in imagery, creating a huge, seamless painting that spans the bar’s four interconnected spaces.

Katrin Olina Ltd.

Universal Studios AMC Cinema Graphics

Merit Award
Universal Studios AMC Cinema Graphics, Universal Studios Hollywood, Sussman/Prejza & Company

The renovation of the AMC Cinema at Universal City Walk has raised the bar for movie-going experiences in Los Angeles. After large architectural gestures proved to be unfeasible, the design team was brought on to make a bold graphic statement within the confines of the existing structure and a limited budget. The first task was to create the “big idea” that the targeted demographic would respond to. Since the majority of City Walk movie-goers are 18 to 25 years old, the design team created a visual statement that would appeal to this age group.

Sussman/Prejza & Company

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