2016 Wayfinding

Planning and Designing an International Gateway [at SEGD's 2016 Wayfinding Event]

SEGD Wayfinding Event, April 14-15, at Miami Intl Airport

With the goal of improving the customer experience for its 40 million annual passengers, Miami International Airport has recently completed wayfinding packages for its North, Central and South Terminals using standards developed by Labozan Associates. The key challenge of the program was to reduce signage to reduce clutter--without compromising wayfinding ease. MIA is the site of SEGD's 2016 Wayfinding Event April 14-15 and this is your chance to tour the airport and learn from the challenges of planning and designing this international gateway!

Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]

SEGD Wayfinding Event, April 14-15, 2016

Where can you discover the latest apps and digital signage technologies being used in airports? And learn how human factors research should be informing your next healthcare project? And see the latest in wayfinding/branded environments hybrids in workplaces? You’ll want to find your way to Miami April 14-15 for SEGD’s 2016 Wayfinding Event! Here’s your map.

Solving the Healthcare Wayfinding Puzzle with Research and Empathy

Brigham & Women's Hospital Wayfinding (Cloud Gehshan Associates)

With a background in human factors and cognition as well as design, Virginia Gehshan, FSEGD, has directed Cloud Gehshan Associates’ wayfinding programs for numerous healthcare facilities, campuses, park systems and cities. Her practice is founded on a user-centered approach that employs rigorous research and analysis, a methodical design process—and the recognition that empathy, not signs, is the most important element in wayfinding.

SEGD Wayfinding Event: Take Home the Three V’s

SEGD Wayfinding Event, April 14-15, 2016

Wayfinding for transportation environments calls on all the fundamentals of the discipline, with a very crucial addition: the element of time. To create a truly comprehensive, highly functioning wayfinding system, Jim Harding, Gresham Smith and Partners, says you need to consider the three ways airport users will receive the information. He’ll focus on the Three V’s of Communication for Transportation Environments at SEGD’s 2016 Wayfinding Event April 14-15in Miami. You’ll want to be there!

Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

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