Base Design

Base Design (Brussels) created a new visual identity for the Brussels Capital Region. The new brand and logo “be.brussels” serves both as a call to action and a reference to Brussels’ status as the capital of Belgium (“BE”) and Europe.

Frost* Design

Frost* Design (Sydney), working in conjunction with Neeson Murcutt Architects, designed new environmental graphics and signage for the Stanmore Public School library. They utilized a bright color palette, playful typography, and graphic elements to animate the spaces and provide hidden details.

Colorful identification signs and custom-printed recycled carpet tiles bring a sense of excitement to the library interior, while large-scale book quotes painted onto an external walkway animate the journey through the playground.

GKD - NBA’s Miami HEAT Group’s American Airlines Arena

GKD (Cambridge, Md.) created a marquee on the exterior of the NBA’s Miami HEAT Group’s American Airlines Arena. The franchise wanted something that would not only draw attention to the arena, but also help transform downtown Miami. Made from 3,400 square feet of high-grade architectural woven stainless steel mesh fabric with interwoven LED profiles, Miami’s Mediamesh® screen, patented by GKD and ag4, provides unobstructed viewing from the interior and visually engaging digital media content on the exterior.

Merje - Mammoth Lakes, California

Merje (West Chester, Pa.) is working on community wayfinding programs for Mammoth Lakes, Calif., Coronado, Calif., and Annapolis, Md. The projects include wayfinding master plans, including signage, technology, and identity elements. Each project offers unique conditions including challenging climates, historic character, and design aesthetics.

Pentagram

Photograph of Olympic rings public installation

Pentagram (London) Partners Harry Pearce and Naresh Ramchandani collaborated with the artists Ackroyd & Harvey on an installation of rings suspended in trees at London’s Olympic Park at Stratford. Elegant and quietly powerful, the 10 rings––each 15 meters in diameter and forged of phosphored bronze and stainless steel––tell the story of the Olympic site over the past few centuries and will remain in place after the Games.

Poulin + Morris - Conrad Hotel

Poulin + Morris (New York) developed a comprehensive environmental graphics and wayfinding sign program for the Conrad Hotel New York’s new 16-story landmark location in Lower Manhattan's Battery Park City.

Inspired by the Conrad's modernist design, the firm created an exterior and interior sign program fabricated in stainless steel and glass that complements the hotel's architecture.

Stanley Beaman & Sears

Stanley Beaman & Sears (Atlanta) designed wayfinding signage for the Georgia Institute of Technology’s Clough Undergraduate Learning Commons. The wayfinding scheme borrows visual cues from airports and transit stations to direct students to science laboratories, technologically advanced classrooms, and student-centered academic services, using directional signage and floor plans that resemble transit maps.

Star Signs - Samuel U Rodgers Health Center Kansas City

Photograph of donor recognition program for Rodgers Health Center

Star Signs (Lawrence, Kan.) recently completed a unique donor recognition display for Samuel U. Rodgers Health Center in Kansas City, Mo. Star worked closely with Willoughby Design of Kansas City on the overall design, which indicated levels of giving via different sizes and colors of fabricated-aluminum birds. Donor names were etched and anodized into the wings of the birds. The anodized finish allowed the natural sheen of the metal to show through, giving the display a light and lustrous appearance.

White Design Studio

White Design Studio (Cincinnati) created environmental graphics and branding elements for the University of Phoenix’s flagship campus in Phoenix. Asked to integrate a VIP tour into the new student center, the White Design team designed graphics to make the space reflective of the university’s image and brand.

Alchemy Studio

Alchemy Studio (Maplewood, N.J.) Principal Wayne LaBar spoke at two recent symposia held by countries focused on expanding their cultural offerings. On May 26 LaBar was keynote speaker at the Turkey Science Center Symposium in Bursa, Turkey. On June 6, he addressed museum leaders in Doha, Qatar, focusing his talk on interactive and technology aspects of exhibits.

The studio has also begun early schematic design and visioning for the Children’s Science Center in Virginia.

President & COO Steve Mander	Associate Professor Judith Aronson	Senior Design Manager Grania Edgar
Senior Experiential Designer Maria Felenyuk	Branding & Graphics Director Carla Fraser	Marni Myers

SEGD

2012