Unveiling SEGD’s Origins: A discussion with founders John Berry and Rich Burns

Cybelle Jones, SEGD CEO sat down to chat with SEGD Founders Rich Burns and John Berry recently to talk about the spark that ignited the idea of SEGD 50 years ago.

From meeting at Indiana University during undergrad design courses, to reconnecting years later through a good old fashioned snail-mail letter with an idea (there was no email back then), John and Rich share how their separate paths reconnected. A path that led to founding a design association for wayfinding and signage, and eventually evolving into experience design. Grab a seat to hear from our distinguished luminaries and fellows as they share the origin story of SEGD and its profound personal impact on their careers and trajectories.