Top Firms Explain Why They Enter the SEGD Global Design Awards

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The SEGD Global Design Awards provide an exclusive opportunity for you to showcase your work and compete against the best designers in the world for recognition, credibility and exposure. But don’t take our word for it.

We asked some of the world’s leading experiential graphic design firms: Why do you enter your work in the SEGD Global Design Awards? Here’s what they had to say about why they participate in the awards program year after year:

I enter our work primarily because I consider the SEGD Global Design Awards as the most prestigious awards program in our specific industry. Winning an SEGD award gives tremendous credibility to our work and exposes us to a wide global audience.

—Carlo Giannasca, Partner/Head, Urbanite (Sydney, Australia) 

The SEGD Global Design Awards’ online showcase is a fantastic repository of work and a real go-to spot for inspiration. We’ve had many creatives (architects, landscape architects, other clients) mention that they saw our work on

—Kristine Matthews, Owner, and Principal, Studio Matthews (Seattle)


It was an honor to receive the awards and to be part of such an important group of designers.

—Wendy Evans Joseph, Founder, Principal, Studio Joseph (New York)


Not only is it wonderful for our design team to be recognized for their incredible work, it is also rewarding to be an inspiration to the industry for producing exciting and innovative projects that push the envelope, while exciting and educating our audiences.

As an SEGD Global Design Awards recipient, the real value lies in our firm being recognized for representing excellence in the field of experience and digital media design.

—Patrick Gallagher, FSEGD, President & Founder, Gallagher & Associates (Washington DC)


To get recognition in the international market, to share with professionals of the design field, to get feedback from the best professionals of the design field, and to gain inspiration for upcoming projects.

 —Inguna Elere, CDO/Creative Lead, & Holgers Elers, Creative Director, Design Studio H2E (Riga, Latvia)


We look to seeing the award-winning projects for inspiration to keep design aspirations high within our studio and with our clients. We are honored that we have been recognized in the past, and the SEGD Global Design Awards continue to motivate us to seek design excellence in our work.

—Kathy Fry, Principal, Mayer/Reed, Inc. (Portland); SEGD President


Global recognition and pride!

—Hannah Olin, Experiential Graphic Designer, Gensler (Washington) 


We enter work in the SEGD Global Design Awards because….

  • It is the major enviro/signage globally-recognized awards.
  • It offers industry-wide recognition on an international stage.
  • The SEGD awards are the equivalent of the Oscars for the signage world.

—Paul Taboure, ECD & Founder, THERE (Sydney)


And for the students…

The fact that SEGD clearly values the student winners by inviting them to the conference—makes it a fantastic development opportunity too. The students and grads we have taken have really felt the value of the community and the inspiration of the conference. The buzz of recognition makes it a truly memorable experience, and they all consider it a highlight of their university experience. 

—Jo Bailey, Lecturer, School of Design, Massey University College of Creative Arts (Wellington, New Zealand)


Feeling inspired? It’s time to submit your entries! Late entries will be accepted through February 14.