SEGD Tours NYC—Xlab 2019

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Come for the electrifying, experiential content, stay for the behind-the-scenes tours in the bustling design hub of New York City. With Xlab 2019 fast approaching, it’s time we released the experiential tour options for you to explore.

Xlab is SEGD’s signature conference with a focus on the future of experience design and technology for public spaces, interfaces, and interaction.

Check out your tour options below!


Thursday, November 7

MORNING TOURS —10:00am-12:00pm

ESI Design Office

Join ESI Design, the creative team behind many dynamic and immersive experiential designs, for a two-hour, designer-led behind-the-scenes talk and tour exploring the role of experiential graphic design in immersive environments. Notable projects include: Statue of Liberty Museum, Edward M. Kennedy Institute for the U.S. Senate, the Ellis Island Museum of Immigration, eBay’s Silicon Valley HQ, and many lobbies and plazas for Class-A office buildings nationwide. After being immersed in the ESI Design studio experience on Thursday, settle in for Edwin Schlossberg’s session on the Present State of Experiential Design on Friday morning.

Local Projects Office SOLD OUT

Explore the office of Local Projects, an experience design studio combining digital and physical design to create the future of human interaction. See how they bring groundbreaking new ideas to life at museums, experience centers, and public spaces. Local Projects’ work for the National September 11 Memorial & Museum won the Cannes Gold Lions. Other notable projects include the London Mithraeum for Bloomberg and The Museum of the City of New York’s first permanent exhibition “New York At Its Core.”

Gallagher & Associates Office

Take a tour of Gallagher + Associates New York office where transformative experiences are brought to life. Explore how Gallagher integrates media and interactive design with physical environments to create immersive experiences. Notable projects by Gallagher and Associates include the New York State Museum, The International Spy Museum, and the Chicago Architecture Center.


AFTERNOON TOURS—2:00pm-4:00pm

Bluecadet Office SOLD OUT

Visit BlueCadet, a design and experience strategy agency that strives to find the interesting and unique and shape it into memorable experiences. Significant projects completed by BlueCadet include the Lit Brother building, The Gates Foundation Discovery Center, and NASA Data Lens.

Museum of the City of New York

Take a guided tour through the Museum of the City of New York, an SEGD Global Design Award Finalist in both 2017 and 2018. What began as a three-year, iterative and radically selective process with a multi-disciplinary design team, resulted in the telling of an essential story of the City of New York in three separate galleries plus two anteroom media installations.

Remember, as is with all our events, these optional tours are first-come, first-served. Beat the crowds and secure your NYC digital design tour today!

Thank you to our Xlab 2019 presenting sponsors, AVIXA and DCL.