Opulence: Immersive Art at The Cosmopolitan of Las Vegas

Float4 recently reimagined the lobby of The Cosmopolitan of Las Vegas with Opulence, a stunning new addition to the hotel’s renowned Lobby Columns multimedia installation. This immersive visual art piece transports guests into a fantastical dreamscape where surreal characters come to life, suspended in a shimmering, otherworldly environment.

  1. Digital displays on lobby columns showing underwater performers in vibrant costumes, from Opulence at The Cosmopolitan of Las Vegas, by Float4.

    The Cosmopolitan’s lobby columns come alive with synchronized underwater performances in Opulence. Image courtesy of Float4.

  2. Interior view of The Cosmopolitan lobby with blue-toned underwater imagery across multiple digital columns, part of Opulence, by Float4.

    Vivid blue hues and elegant motion transform the lobby space into a living, breathing work of art. Courtesy of Float4.

A Dreamlike Welcome to Las Vegas

Designed to capture the intangible feeling of stepping into The Cosmopolitan, Opulence invites guests to embrace a bolder, more uninhibited version of themselves—one that surfaces only on extraordinary occasions. The underwater theme serves as a visual metaphor for the brand, reflecting the hidden depths and unexpected pleasures that await discovery within the hotel’s walls.

The experience extends beyond the eight lobby columns, illuminating the 75-foot-wide registration display and the Beacon atop the hotel, lighting up the Las Vegas skyline with an unforgettable visual signature.

  1. A performer portraying the Heiress character glides through shimmering water, evoking fluidity and freedom. Courtesy of Float4.

    The Cosmopolitan’s lobby columns come alive with synchronized underwater performances in Opulence. Courtesy of Float4.

  2. Underwater performer dressed in metallic blue costume gracefully floating, from Opulence at The Cosmopolitan of Las Vegas, by Float4.

    A performer portraying the Heiress character glides through shimmering water, evoking fluidity and freedom. Courtesy of Float4.

  3. A fantastical procession of characters dances across the lobby columns in a synchronized visual performance. Courtesy of Float4.

Storytelling Across a Three-Dimensional Canvas

Opulence transforms the lobby into a living artwork with over 350 high-resolution displays wrapping eight towering columns. Float4 crafted distinct yet synchronized storylines for each face of every column, weaving them into a seamless visual narrative that immerses guests from every angle.

Working across a massive 130-million-pixel canvas, the team combined cutting-edge technology and creative artistry to deliver an experience that feels alive, expansive, and unforgettable.

  1. Diver operating underwater camera filming a costumed performer floating on a platform for Opulence at The Cosmopolitan of Las Vegas, by Float4.

    Behind the scenes: A diver captures a performer suspended underwater, bringing Opulence’s dreamlike characters to life. Courtesy of Float4.

  2. Underwater performers in gold and pink costumes working alongside dive support crew during the filming of Opulence, by Float4.

    Performers and dive crew collaborated closely underwater to choreograph the fluid, cinematic movements seen in Opulence. Courtesy of Float4.

  3. Performer at the water’s surface receiving air support from divers during the production of Opulence at The Cosmopolitan of Las Vegas, by Float4.

    Safety divers supported performers throughout the underwater shoot, ensuring a seamless creative process for Opulence. Courtesy of Float4.

Bringing the Underwater World to Life

To create the surreal underwater world at the heart of Opulence, Float4 captured live-action performances beneath the surface. A synchronized swimmer, a yoga instructor, and professional dancers were filmed underwater to evoke a sense of freedom, fluidity, and emotional vulnerability rarely seen in large-scale digital installations.

Partnering with Montreal-based Aquamedias, experts in underwater live-action filmmaking, the team ensured a safe and supportive environment for performers while pushing the boundaries of creative expression.

Watch the Beauty Reel | Opulence at The Cosmopolitan
  1. Four underwater performers in flowing costumes captured in dreamlike motion for Opulence at The Cosmopolitan of Las Vegas, by Float4.

    Underwater performers from Opulence embody surreal, dreamlike characters suspended in a mesmerizing aquatic world. Courtesy of Float4.

A Collaborative Vision

More than 60 talented individuals contributed to the production of Opulence, ensuring that every element—from choreography to sound design—was thoughtfully executed to bring this dreamscape to life.

Watch the Making-of Video | Opulence at The Cosmopolitan

Project Credits

  • Client: The Cosmopolitan of Las Vegas
  • Location: Las Vegas, Nevada
  • Partners: The Cosmopolitan of Las Vegas, Aquamedias

Awards

  • 2024 DSE Dizzie Award
  • 2024 Muse Creative Award
  • 2024 AV Award

‘The Art of Experience’ at 2025 SEGD Branded Environments

Join Float4’s Creative Director, Sarah Ouellet, at the 2025 SEGD Branded Environments event in Las Vegas for “The Art of Experience: Branding Through Immersive Digital Design.”

This session will explore how digital storytelling, art, and technology converge to transform The Cosmopolitan’s iconic lobby into a living, cinematic experience—redefining how environments captivate and engage audiences.

Join the Conversation in Vegas | Learn more

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