Intercontinental Conversations in Placemaking: 2022 SEGD Wayfinding and Placemaking

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Join us for a deep dive into the philosophy, process and passion that guides the best creative minds working in our field of Wayfinding + Placemaking.

Next month, SEGD hosts its annual Wayfinding + Placemaking Symposium, bringing together innovators and award-winning experiential designers from across the globe who create meaningful experiences which connect people to place. This year’s event, scheduled for August 3-4, takes place virtually, making it even easier for members to attend and converse with their global colleagues. New this year, in-person gatherings and tours will be exclusively held in Los Angeles, California, and London, England.

The 2022 SEGD Wayfinding + Placemaking Symposium (August 3-4) promises to bring an intercontinental perspective to experiential graphic design. At this virtual event, presenters from the USA to Australia and from the UK to the Netherlands will reflect on design through a dynamic cultural lens. They promise to promote a variety of projects including co-creation of a destination community hub, a welcome center for a local food bank, and the London-based Crossrail Elizabeth Line extension.

The following expands on what to expect at  2022 Wayfinding + Placemaking — including the symposium’s sessions, participants and the subjects of their presentations.

Enjoy! (and register TODAY!)


Day One: August 3

Welcome to Wayfinding + Placemaking 2022

Day 1 – August 3 at 12:00 pm EST

The Symposium kicks off with a welcome address from opposite sides of the Atlantic Ocean. Cybelle Jones (CEO of SEGD) and Lucy Holmes (Founder & Principal of Holmes Studio) welcome attendees from their respective cities of Washington, DC, and London, England. The theme of the address will reflect on the topics of the symposium: philosophy, process and passion in placemaking.


Keynote: Connecting Community through Remembrance Design – Destination Crenshaw

Day 1 – August 3 at 12:15pm EST

Zena Howard, FAIA Principal and Global Cultural and Civic Practice Chair

and Kenneth Luker, AIA, Design Principal, Perkins and Will


Design Insights

Day 1 – August 3 at 1:30pm EST

A Philosophy of Enhancing the Experience of Place

Kelly Glendinning, Design Manager and Tom Fowler, Designer URBANITE, Frost* Collective


This is Your Wake-Up Call – Return on Experience

Paula Rees, Principal of Foreseer


Exclusive Los Angeles In-Person Event Registration and Proof of Vaccine Required 

2-4:00pm PST, Placemaking Tour of the Academy Museum of Motion Pictures  with designers from WHY Architects, INFO.CO and Cinnabar

6-8:30pm PST, Opening W+P Mixer, Gensler LA Offices


Day Two: August 4

Welcome to Wayfinding + Placemaking 2022

Day 2 – August 4 at 9:00 am EST

Cybelle Jones (CEO of SEGD) and Lucy Holmes (Founder & Principal of Holmes Studio) welcome attendees to Day 2 of the Symposium. 


Trends discussion – Clare Summerfield


Petcha Kucha style segment:

Anelle Stotz – Strategy / brand design with a US and Dutch perspective

Paul Hanegraaf – Creative Navigator from Milligan – ‘Inspiring places with heart’

Claire Mander – CoLab – Director & Curator –

DNCO – shaping brands for the world we need next


Keynote: Creating the Elizabeth Line

Day 2 – August 4 at 10:30am EST

Julian Maynard, Managing Director, Maynard Design Consultancy


Design for Dignity

Day 2 – August 4 at 11:30 am EST

Lonny Israel, Principal – Branding, Identity & Graphic Design at Skidmore Owings & Merrill LLP (SOM)


Exclusive Los Angeles In-Person Event Registration and Proof of Vaccine Required 

12-2:00pm PST, Behind the Scenes Tour of SOFI Stadium, PAM and DCL

3-5:00pm PST, Culver City Signage + Wayfinding

5:00pm PST, LA Chapter Mixer, Citizens Public Market


Exclusive London In-Person Event

6:00-8:00pm GMT, London W+P Reception, TBV


Want to participate in SEGD’s 2022 Wayfinding + Placemaking Symposium and converse with your colleagues from around the world? Register here to take part in the global conversation!


Thank you to our 2022 Wayfinding + Placemaking presenting sponsors, Color-Ad Inc. and DCL