Inspired by blockbuster films and especially mega-blockbuster disaster movies, One Plus Partnership created a one-of-a-kind immersive environment for the Wushang Zhongyan Mall International Cinema in Wuhan, China. Visualizing scenes from movies like Independence Day and The Day After Tomorrow, they created scenes that could easily convince theater-goers they walked into a real film setting.
Inside the cinema, dramatic dimensional boxes explode from the architecture. Rectangular-shaped concession stands and kiosks are planted at assorted angles, camouflaging themselves against a background that recalls meteors in space or debris in flight after an explosion. On the ceiling above the concession area, a super-scaled rectangular LED box can play movies or ambient dynamic graphics. A black and white color scheme evokes a futuristic setting.
Along the corridor, the vibe of disaster movies lingers. Several three-dimensional white-coated metal pillars grow in different directions, enacting the scenes after disasters, whereas buildings were being destroyed and scattered around. These irregularly-shaped pillars crisscross with each other to give a unique visual effect. Some of them elongate into seating. The lights on the ceiling are also shaped like pillars, leaning in different directions and at varying angles, visualizing the chaotic scenes further. In the washroom, pillars elongate from the ceiling, minimizing the room space to create a sense of pressure. Several square basins look like the debris after disasters.
Gray three-dimensional square-shaped boxes of sound-absorbing materials surround the auditorium, pointing toward altered angles. Some boxes enclose light sources, which give out light in this “sea of darkness.” The monotone of gray engulfing the mimics the effect of concrete rubble scattered in the vicinity after a huge explosion. Different lengths of black and white stripes in the VIP room continue the three-dimensional theme, adding an edge to welcome special guests.
Ajax Law Ling Kit and Virginia Lung
One Plus Partnership (Hong Kong) Limited
66,740 sq ft
Zhejiang Zili Construction Group Co. Ltd. (auditorium contractor), Wuhan QinXin Construction Group Co., Ltd. (public space contractor)