Fernbank Museum of Natural History approached Thinkwell with an ask: to create a nighttime offering that would activate the old-growth forest that surrounds the museum in the cold, dark winter months. The experience was required to engage audiences of all ages and abilities with science and nature in a fun, accessible, and innovative format.
Because the museum remained open during the daytime, Thinkwell was presented with the challenge of designing an experience that would be “invisible” even in daylight.
Inspired by the native flora and fauna that thrive in Fernbank’s ten acres of featured woodlands, WildWoods: AGLOW invites guests to discover the hidden interactions of nature and wildlife through an immersive blend of the real environment and enhanced vignettes. As the first experience of its kind in Atlanta, WildWoods: AGLOW surrounds audiences with the beauty, wonder and energy of nature’s living networks. Embracing the darkness of night and the glow of illumination, the outdoor trails of WildWoods are transformed into a unique portal of dynamic vistas, immersive moments, and awe-inspiring interactives.
Design + Execution
Throughout the design process, Thinkwell worked hand-in-hand with Fernbank’s science team to ensure every image, color, and sound was an accurate extension of the Fernbank Forest. The experience was completely curated to blend into the old growth forest surrounding the museum, as technology was used to bring the “hidden world” of the forest to light.
Nicolas Marion (producer)
Anne Laurence Dubois (producer)
Karine Chartrand (team lead)
Émilie F. Grenier (creative director)
Lucy Rybicka (artistic director)
Mariko Samejima (junior art director)
Philippe Hughes (lead interactive designer/music)
Pascal Marcotte (technical director)
Marie-Hélène Martineau (lead tech)
Hugo Boujut-Burgun (lead R&D)
Sébastien Rompré (lead R&D)
Andre Bendahan, Fernbank Museum, Thinkwell Media