A new wayfinding and signage system was needed to seamlessly integrate with the old and new buildings of the new Museum and respond to the client’s brief for an “activated” museum. The signage and wayfinding were opportunities to contribute to an approach that shifted the museum from a static container to an interactive and engaging experience, whilst acknowledging the Indigenous land upon which the building sits.
A range of communication media was used to sample the past while looking to the future and activating the wayfinding experience through sound and vision. Key wayfinding elements display messages in Noongar as well as English, layering Indigenous narrative on place. Rotating message boards display multiple welcome messages in English and the Noongar language, in recognition of the Whadjuk Noongar land that the museum sits on.
Design + Execution
The studio’s creative theme and conceptual notion of “sample” underpins the approach to wayfinding and signage, as an integral part of the creative and memorable visitor experience of the museum. The museum empowers visitors to create their own experience and encourages the active consumption of knowledge, facilitated by a signage system that employs a self-directed navigation approach through variable technologies, from hi- res screens to mechanistic low-tech flip dots and rotating prisms.
Signage features a collection of display technologies from LED to flip dots that activate the wayfinding experience through sound and vision. An activated tri-fold sign announces the formal entry within the museum’s expansive public forecourt. Rotating message boards display multiple welcome messages in English and the Noongar language, recognizing the Whadjuk Noongar land upon which the museum sits.
Developed in parallel with the architectural design to ensure a sensitive and distinctive design outcome, the wayfinding signage design acts together with the built form and architectural interior to reflect and reinforce the museum’s objective to be a place to actively share Western Australia’s many stories of their people, their places and their roles in the world.
Fabio Ongarato (creative direction)
Sarah Cope (project management/strategy)
Ben Kluger (design direction/strategy/design)
Jordan Rowe (strategy/design/typography)
Josh Aucutt (design)
Peter Bennetts (photography)