Working in collaboration with the design department at the Walker, Pentagram Design developed a dynamic information display for the exterior of the museum’s new expansion by Herzog & de Meuron. News and schedules of museum programs and events are rear-projected onto the building exterior in two streams of information that parallel the glow of traffic on nearby Hennepin Avenue. The Walker’s graphic identity is organized around an institutional typeface, and the display exemplifies this flexible system of information as identity. The designers also created a digital content editor that allows staff to easily update, manage, and publish the information.
Lisa Strausfeld (Principal in Charge), Andrew Blauvelt (Co-Designer, Walker Art Center), Jiae Kim; Eric Ishii Eckhardt, Nathan Schroeder (graphic software scripting, Walker Art Center)
Kirkegaard Associates (audio visual)
SPL Integrated Solutions